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  year={2014},
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@misc{ju, 
  title={Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity}, 
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  publisher={Elsevier}, 
  author={Yu, Jie and Goos, Peter and Vandebroek, Martina}, 
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  month={Dec}}
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 ISSN = {00401706},
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 ISSN = {00401706},
 URL = {https://www.jstor.org/stable/1269153},
 author = {Ruth K. Meyer and Christopher J. Nachtsheim},
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 publisher = {[Taylor & Francis, Ltd., American Statistical Association, American Society for Quality]},
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@article{cea_discrete,
 ISSN = {07350015},
 author = {Roselinde Kessels and Bradley Jones and Peter Goos and Martina Vandebroek},
 journal = {Journal of Business & Economic Statistics},
 number = {2},
 pages = {279--291},
 publisher = {[American Statistical Association, Taylor & Francis, Ltd.]},
 title = {An Efficient Algorithm for Constructing Bayesian Optimal Choice Designs},
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 year = {2009}
}
@article{idefix,
 author = {Frits Traets and Gilles Sanchez and Martina Vandebroek},
 journal = {Journal of Statistical Software},
 number = {3},
 publisher = {Foundation for Open Access Statistics},
 title = {Generating Optimal Designs for Discrete Choice Experiments in R: The idefix Package},
 volume = {96},
 year = {2020}
}



