Name,Display Name,XML Attribute,Type,Filterable,Supports Zero Impressions,Enum Values,Behavior,Notes
AccountDescriptiveName,Account,account,String,True,True,,Attribute,The descriptive name of the Customer account.
AdGroupCount,Ad Groups,adGroups,Integer,False,True,,Metric,The count of AdGroup objects using the bidding strategy.
AdGroupCriteriaCount,Keywords,keywords,Integer,True,True,,Metric,The count of AdGroupCriterion objects using the bidding strategy or label.
AllConversionRate,All conv. rate,allConvRate,Double,True,True,,Metric,"AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AllConversions,All conv.,allConv,Double,True,True,,Metric,"Best estimate of the total number of conversions that AdWords drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AllConversionValue,All conv. value,allConvValue,Double,True,True,,Metric,"The total value of all of your conversions, including those that are estimated. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AverageCpc,Avg. CPC,avgCPC,Money,True,True,,Metric,The total cost of all clicks divided by the total number of clicks received.
AverageCpm,Avg. CPM,avgCPM,Money,True,True,,Metric,Average Cost-per-thousand impressions (CPM).
AveragePosition,Avg. position,avgPosition,Double,True,True,,Metric,"Your ad's position relative to those of other advertisers.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CampaignCount,Campaigns,campaigns,Integer,False,True,,Metric,The count of Campaign objects using the bidding strategy.
Clicks,Clicks,clicks,Long,True,True,,Metric,The number of clicks.
ConversionCategoryName,Conversion category,conversionCategory,String,True,False,,Segment,"A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: ""Download"", ""Lead"", ""Purchase/Sale"", ""Signup"", ""View of a key page"", and ""Other""."
ConversionRate,Conv. rate,convRate,Double,True,True,,Metric,"The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Conversions,Conversions,conversions,Double,True,True,,Metric,"The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ConversionTrackerId,Conversion Tracker Id,conversionTrackerId,Long,True,False,,Segment,ID of the conversion tracker.
ConversionTypeName,Conversion name,conversionName,String,True,False,,Segment,The name of the conversion type. Prevents zero-conversion rows from being returned.
ConversionValue,Total conv. value,totalConvValue,Double,True,True,,Metric,"The sum of conversion values for all conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Cost,Cost,cost,Money,True,True,,Metric,The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
CostPerAllConversion,Cost / all conv.,costAllConv,Money,True,True,,Metric,Total cost divided by all conversions.
CostPerConversion,Cost / conv.,costConv,Money,True,True,,Metric,The Cost attributable to conversion-tracked clicks divided by the number of conversions
CrossDeviceConversions,Cross-device conv.,crossDeviceConv,Double,True,True,,Metric,"Conversions from when a customer clicks on an AdWords ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Ctr,CTR,ctr,Double,True,True,,Metric,"The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Date,Day,day,Date,True,True,,Segment,The date formatted as yyyy-MM-dd.
DayOfWeek,Day of week,dayOfWeek,DayOfWeek,True,True,"MONDAY / Monday
TUESDAY / Tuesday
WEDNESDAY / Wednesday
THURSDAY / Thursday
FRIDAY / Friday
SATURDAY / Saturday
SUNDAY / Sunday
",Segment,"The name of the day of the week, e.g., ""Monday""."
Device,Device,device,DeviceType,True,True,"UNKNOWN / Other
DESKTOP / Computers
HIGH_END_MOBILE / Mobile devices with full browsers
TABLET / Tablets with full browsers
",Segment,Device type where the impression was shown.
ExternalConversionSource,Conversion source,conversionSource,ExternalConversionSource,True,False,"UNKNOWN / Other
WEBPAGE / Website
ANALYTICS / Analytics
UPLOAD / Import from clicks
AD_CALL_METRICS / Calls from ads
OFFERS / Offers
ENGAGEMENT / Engagement ads
WEBSITE_CALL_METRICS / Calls from website
STORE_VISITS / Store visits
ANDROID_IN_APP / Android in-app action
ANDROID_DOWNLOAD / Android app install (from Google Play)
IOS_IN_APP / iOS in-app action
IOS_FIRST_OPEN / iOS app install (first open)
APP_UNSPECIFIED / Mobile app
ANDROID_FIRST_OPEN / Android app install (first open)
UPLOAD_CALLS / Import from calls
FIREBASE / Firebase
CLICK_TO_CALL / Phone number clicks
SALESFORCE / Salesforce.com
STORE_SALES_CRM / Store sales (data partner)
STORE_SALES_PAYMENT_NETWORK / Store sales (automated)
GOOGLE_PLAY / Google Play
THIRD_PARTY_APP_ANALYTICS / Third-party app analytics
GOOGLE_ATTRIBUTION / Google Attribution
STORE_SALES_DIRECT / Store sales (direct upload)
",Segment,"The source of conversion such as website, import from calls."
ExternalCustomerId,Customer ID,customerID,Long,True,True,,Attribute,The Customer ID.
HourOfDay,Hour of day,hourOfDay,Integer,True,False,,Segment,"The hour of day as a number between 0 and 23, inclusive."
Id,Bid Strategy ID,bidStrategyID,Long,True,True,,Attribute,ID of the main object of this row.
Impressions,Impressions,impressions,Long,True,True,,Metric,Count of how often your ad has appeared on a search results page or website on the Google Network.
Month,Month,month,String,True,True,,Segment,"The first day of the month, formatted as yyyy-MM-dd."
MonthOfYear,Month of Year,monthOfYear,MonthOfYear,True,True,"JANUARY / January
FEBRUARY / February
MARCH / March
APRIL / April
MAY / May
JUNE / June
JULY / July
AUGUST / August
SEPTEMBER / September
OCTOBER / October
NOVEMBER / November
DECEMBER / December
",Segment,"The name of the month of the year, e.g., ""December""."
Name,Bid Strategy Name,bidStrategyName,String,True,True,,Attribute,"The name of the main object in this row. For example, in a Campaign Performance Report this will be the name of each row's Campaign. In an Ad Group Performance Report this will be the name of each row's AdGroup."
NonRemovedAdGroupCount,Non-Removed Ad Groups,nonRemovedAdGroups,Long,False,True,,Metric,The count of non-removed ad groups using the bidding strategy.
NonRemovedAdGroupCriteriaCount,Non-Removed Keywords,nonRemovedKeywords,Long,False,True,,Metric,The count of non-removed ad group criteria using the bidding strategy.
NonRemovedCampaignCount,Non-Removed Campaigns,nonRemovedCampaigns,Long,False,True,,Metric,The count of non-removed campaigns using the bidding strategy.
PageOnePromotedBidCeiling,Bid limit (Target search page location),bidLimitTargetSearchPageLocation,Money,True,True,,Attribute,Maximum bid limit for the PageOnePromotedBiddingScheme.
PageOnePromotedBidChangesForRaisesOnly,Bid automation (Target search page location),bidAutomationTargetSearchPageLocation,Enum,False,True,"TRUE / true
FALSE / false
",Attribute,"Whether the PageOnePromoted strategy always follows bid estimate changes (false), or only increases (true)."
PageOnePromotedBidModifier,Bid adjustment (Target search page location),bidAdjustmentTargetSearchPageLocation,Double,False,True,,Attribute,"Bid multiplier defined on the PageOnePromotedBiddingScheme.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
PageOnePromotedRaiseBidWhenBudgetConstrained,Limited budgets (Target search page location),limitedBudgetsTargetSearchPageLocation,Enum,True,True,"TRUE / true
FALSE / false
",Attribute,"Whether the PageOnePromoted strategy is allowed to raise bids if the campaign is ""Limited by budget""."
PageOnePromotedRaiseBidWhenLowQualityScore,Low quality keywords (Target search page location),lowQualityKeywordsTargetSearchPageLocation,Enum,True,True,"TRUE / true
FALSE / false
",Attribute,Whether the PageOnePromoted strategy is allowed to raise bids on keywords with lower-range quality scores.
PageOnePromotedStrategyGoal,Location (Target search page location),locationTargetSearchPageLocation,StrategyGoal,False,True,,Attribute,Strategy goal of where impressions will show on search result pages.
Quarter,Quarter,quarter,String,True,True,,Segment,"The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01."
Status,State,state,BiddingStrategyStatus,True,True,"ENABLED / Enabled
REMOVED / Removed
UNKNOWN / unknown
",Attribute,"The status of the main object in this row. For example, in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup."
TargetCpa,Target CPA,targetCPA,Money,False,True,,Attribute,The average CPA target set on the Target CPA bidding strategy.
TargetCpaMaxCpcBidCeiling,Upper Bid limit (Target CPA),upperBidLimitTargetCPA,Money,True,True,,Attribute,The maximum CPC bid limit for the Target CPA bidding strategy.
TargetCpaMaxCpcBidFloor,Lower Bid limit (Target CPA),lowerBidLimitTargetCPA,Money,True,True,,Attribute,The minimum CPC bid limit for the Target CPA bidding strategy.
TargetOutrankShare,Target outranking share,targetOutrankingShare,Double,True,True,,Attribute,"Target fraction of auctions where the advertiser should outrank the competitor.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
TargetOutrankShareBidChangesForRaisesOnly,Bid automation (Target Outranking Share),bidAutomationTargetOutrankingShare,Enum,True,True,"TRUE / true
FALSE / false
",Attribute,"Whether the TargetRoas strategy always follows bid estimate changes (false), or only increases (true)."
TargetOutrankShareCompetitorDomain,Competitor domain (Target Outranking Share),competitorDomainTargetOutrankingShare,String,True,True,,Attribute,The competitor's visible domain URL for the TargetRoas strategy.
TargetOutrankShareMaxCpcBidCeiling,Upper Max Cpc Bid limit (Target Outranking Share),upperMaxCpcBidLimitTargetOutrankingShare,Money,True,True,,Attribute,The TargetRoas strategy's ceiling on max CPC bids.
TargetOutrankShareRaiseBidWhenLowQualityScore,Low quality keywords (Target Outranking Share),lowQualityKeywordsTargetOutrankingShare,Enum,True,True,"TRUE / true
FALSE / false
",Attribute,Whether the TargetRoas strategy is allowed to raise bids on keywords with lower-range quality scores.
TargetRoas,Target ROAS,targetROAS,Double,False,True,,Attribute,"The desired revenue (based on conversion data) per unit of spend for the TargetRoas BiddingStrategyConfiguration.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
TargetRoasBidCeiling,Upper Bid limit (Target ROAS),upperBidLimitTargetROAS,Money,True,True,,Attribute,Maximum bid limit that applies to all keywords managed by the TargetRoas BiddingStrategyConfiguration.
TargetRoasBidFloor,Lower Bid limit (Target ROAS),lowerBidLimitTargetROAS,Money,True,True,,Attribute,Minimum bid limit that applies to all keywords managed by the TargetRoas BiddingStrategyConfiguration.
TargetSpendBidCeiling,Bid limit (Maximize clicks),bidLimitMaximizeClicks,Money,True,True,,Attribute,The largest max CPC bid that can be set by the TargetSpend BiddingStrategyConfiguration.
TargetSpendSpendTarget,Target spend (Maximize clicks),targetSpendMaximizeClicks,Money,True,True,,Attribute,The spend target under which to maximize clicks. Specified by the TargetSpend BiddingStrategyConfiguration.
Type,Bid Strategy Type,bidStrategyType,BiddingStrategyType,True,True,"MANUAL_CPC / cpc
MANUAL_CPV / cpv
MANUAL_CPM / cpm
PAGE_ONE_PROMOTED / Target search page location
TARGET_SPEND / Maximize clicks
ENHANCED_CPC / Enhanced CPC
TARGET_CPA / Target CPA
TARGET_ROAS / Target ROAS
MAXIMIZE_CONVERSIONS / Maximize Conversions
MAXIMIZE_CONVERSION_VALUE / Maximize Conversion Value
TARGET_OUTRANK_SHARE / Target Outranking Share
NONE / None
UNKNOWN / unknown
",Attribute,"The type of the main object in this row. For example, in a Bid Goal Performance Report this will be the type of the BiddingStrategyConfiguration. In a Shared Set Report this will be the type of the SharedSet."
ValuePerAllConversion,Value / all conv.,valueAllConv,Double,True,True,,Metric,"The value, on average, of all conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ValuePerConversion,Value / conv.,valueConv,Double,True,True,,Metric,"The total value of your conversions divided by the total number of conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ViewThroughConversions,View-through conv.,viewThroughConv,Long,True,True,,Metric,"The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "","" for thousands and dot ""."" for decimals."
Week,Week,week,String,True,True,,Segment,"The date for the Monday of the week, formatted as yyyy-MM-dd."
Year,Year,year,Integer,True,True,,Segment,"The year, formatted as yyyy."
