Name,Display Name,XML Attribute,Type,Filterable,Supports Zero Impressions,Enum Values,Behavior,Notes
AccountDescriptiveName,Account,account,String,True,False,,Attribute,The descriptive name of the Customer account.
AdFormat,Ad type,adType,AdFormat,True,False,"UNKNOWN / unknown
TEXT / text
IMAGE / image
DYNAMIC_IMAGE / dynamic_image
FLASH / flash
VIDEO / video
HTML / html
AUDIO / audio
COMPOSITE / composite
PRINT / print
",Attribute,"The underlying media format of the ad. Values can be one of the <b>formats</b> on the <a href='https://developers.google.com/adwords/api/docs/appendix/templateads'>Template Ads</a> page, or a <a href='https://developers.google.com/adwords/api/docs/reference/latest/AdGroupAdService.Media.MediaType'>MediaType</a> enum."
AdGroupId,Ad group ID,adGroupID,Long,True,False,,Attribute,The ID of the AdGroup.
AdGroupName,Ad group,adGroup,String,True,False,,Attribute,The name of the AdGroup.
AdGroupStatus,Ad group state,adGroupState,AdGroupStatus,True,False,"UNKNOWN / unknown
ENABLED / enabled
PAUSED / paused
REMOVED / removed
",Attribute,Status of the ad group.
AdNetworkType1,Network,network,AdNetworkType1,True,False,"UNKNOWN / unknown
SEARCH / Search Network
CONTENT / Display Network
YOUTUBE_SEARCH / YouTube Search
YOUTUBE_WATCH / YouTube Videos
MIXED / Cross-network
",Attribute,First level network type.
AdNetworkType2,Network (with search partners),networkWithSearchPartners,AdNetworkType2,True,False,"UNKNOWN / unknown
SEARCH / Google search
SEARCH_PARTNERS / Search partners
CONTENT / Display Network
YOUTUBE_SEARCH / YouTube Search
YOUTUBE_WATCH / YouTube Videos
MIXED / Cross-network
",Attribute,Second level network type (includes search partners).
AdVariationControlTrialArmId,Ad Variation Control Trial Arm ID,adVariationControlTrialArmID,Long,True,False,,Attribute,"If the impression was part of an ad variation and in the control arm, this represents the ad variation control arm ID."
AdVariationTreatmentTrialArmId,Ad Variation Treatment Trial Arm ID,adVariationTreatmentTrialArmID,Long,True,False,,Attribute,"If the impression was part of an ad variation and in the treatment arm, this represents the ad variation treatment arm ID."
AdVariationTrialId,Ad Variation Trial ID,adVariationTrialID,Long,True,False,,Attribute,"If the impression was part of an ad variation, this represents the ad variation trial ID."
AoiCityCriteriaId,City (Location of interest),cityLocationOfInterest,Integer,True,False,,Attribute,ID of the city of the Location criterion matching the <a href='https://support.google.com/adwords/answer/2453995'>area of interest (AOI)</a> associated with the impression. You can look up the corresponding name and other information using <a href='https://developers.google.com/adwords/api/docs/reference/latest/LocationCriterionService'>LocationCriterionService</a>.
AoiCountryCriteriaId,Country/Territory (Location of interest),countryTerritoryLocationOfInterest,Integer,True,False,,Attribute,ID of the country of the Location criterion matching the <a href='https://support.google.com/adwords/answer/2453995'>area of interest (AOI)</a> associated with the impression. You can look up the corresponding name and other information using <a href='https://developers.google.com/adwords/api/docs/reference/latest/LocationCriterionService'>LocationCriterionService</a>.
AoiMetroCriteriaId,Metro area (Location of interest),metroAreaLocationOfInterest,Integer,True,False,,Attribute,ID of the metro area of the Location criterion matching the <a href='https://support.google.com/adwords/answer/2453995'>area of interest (AOI)</a> associated with the impression. You can look up the corresponding name and other information using <a href='https://developers.google.com/adwords/api/docs/reference/latest/LocationCriterionService'>LocationCriterionService</a>.
AoiMostSpecificTargetId,Most specific location target (Location of interest),mostSpecificLocationTargetLocationOfInterest,Long,True,False,,Attribute,The most specific location target (<a href='https://support.google.com/adwords/answer/2453995'>Location of interest</a>).
AoiRegionCriteriaId,Region (Location of interest),regionLocationOfInterest,Integer,True,False,,Attribute,ID of the region of the Location criterion matching the <a href='https://support.google.com/adwords/answer/2453995'>area of interest (AOI)</a> associated with the impression. You can look up the corresponding name and other information using <a href='https://developers.google.com/adwords/api/docs/reference/latest/LocationCriterionService'>LocationCriterionService</a>.
CampaignId,Campaign ID,campaignID,Long,True,False,,Attribute,The ID of the Campaign.
CampaignLocationTargetId,Campaign location target,campaignLocationTarget,Long,True,False,,Attribute,Location ID of the matching campaign criterion.
CampaignName,Campaign,campaign,String,True,False,,Attribute,The name of the Campaign.
CampaignStatus,Campaign state,campaignState,CampaignStatus,True,False,"UNKNOWN / unknown
ENABLED / enabled
PAUSED / paused
REMOVED / removed
",Attribute,The status of the Campaign.
Clicks,Clicks,clicks,Long,True,False,,Attribute,The number of clicks.
ClickType,Click type,clickType,ClickType,True,False,"URL_CLICKS / Headline
CALLS / Phone calls
OTHER / Other
PRODUCT_EXTENSION_CLICKS / Product plusbox offer
SITELINKS / Sitelink
PRODUCT_LISTING_AD_CLICKS / Shopping ad - Standard
GET_DIRECTIONS / Driving direction
OFFER_PRINTS / Print offer
BREADCRUMBS / Breadcrumbs
CALL_TRACKING / Manually dialed phone calls
MOBILE_CALL_TRACKING / Mobile phone calls
LOCATION_EXPANSION / Get location details
STORE_LOCATOR / Show nearby locations
PRODUCT_LISTING_AD_LOCAL / Shopping ad - Local
APP_DEEPLINK / App engagement ad deep link
PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL / Shopping ad - MultiChannel Local
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE / Shopping ad - MultiChannel Online
PRODUCT_LISTING_ADS_COUPON / Shopping ad - Coupon
PRODUCT_LISTING_AD_TRANSACTABLE / Shopping ad - Sell on Google
PRODUCT_AD_APP_DEEPLINK / Shopping ad - App Deeplink
SHOWCASE_AD_CATEGORY_LINK / Shopping - Showcase - Category
SHOWCASE_AD_LOCAL_STOREFRONT_LINK / Shopping - Showcase - Local storefront
SHOWCASE_AD_ONLINE_PRODUCT_LINK / Shopping - Showcase - Online product
SHOWCASE_AD_LOCAL_PRODUCT_LINK / Shopping - Showcase - Local product
PRICE_EXTENSION / Price Extension
VIDEO_WEBSITE_CLICKS / Website
VIDEO_CALL_TO_ACTION_CLICKS / Call-to-Action overlay
VIDEO_APP_STORE_CLICKS / App store
VIDEO_CARD_ACTION_HEADLINE_CLICKS / Cards
VIDEO_END_CAP_CLICKS / End cap
CLICK_ON_ENGAGEMENT_AD / Click on engagement ad
LOCATION_FORMAT_MAP / Map
LOCATION_FORMAT_LANDING_PAGE / Go to landing page
LOCATION_FORMAT_STORE_INFO / Go to store info
LOCATION_FORMAT_DIRECTIONS / Directions
LOCATION_FORMAT_CALL / Call
LOCATION_FORMAT_TEXT / Text
LOCATION_FORMAT_IMAGE / Image(s)
BROADBAND_PLAN / Broadband Plan
WIRELESS_PLAN / Wireless Plan
VISUAL_SITELINKS / Visual Sitelinks
PROMOTION_EXTENSION / Promotion Extension
SWIPEABLE_GALLERY_AD_HEADLINE / Ad Headline
SWIPEABLE_GALLERY_AD_SWIPES / Swipes
SWIPEABLE_GALLERY_AD_SEE_MORE / See More
SWIPEABLE_GALLERY_AD_SITELINK_ONE / Sitelink 1
SWIPEABLE_GALLERY_AD_SITELINK_TWO / Sitelink 2
SWIPEABLE_GALLERY_AD_SITELINK_THREE / Sitelink 3
SWIPEABLE_GALLERY_AD_SITELINK_FOUR / Sitelink 4
SWIPEABLE_GALLERY_AD_SITELINK_FIVE / Sitelink 5
UNKNOWN / unknown
",Attribute,"Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns."
CreativeId,Ad ID,adID,Long,True,False,,Attribute,ID of the ad.
CriteriaId,Keyword ID,keywordID,Long,True,False,,Attribute,The Criterion ID.
CriteriaParameters,Keyword / Placement,keywordPlacement,String,True,False,,Attribute,"Descriptive string for the Criterion. For more information on the format of criteria types in reports, see <a href='https://developers.google.com/adwords/api/docs/guides/reporting#criteria_prefixes'>the <b>Criteria prefixes</b> section of the reporting guide</a>."
Date,Day,day,Date,True,False,,Attribute,The date formatted as yyyy-MM-dd.
Device,Device,device,DeviceType,True,False,"UNKNOWN / Other
DESKTOP / Computers
HIGH_END_MOBILE / Mobile devices with full browsers
TABLET / Tablets with full browsers
",Attribute,"Device type where the impression was shown.</br></br><i>* <strong>Note:</strong> CONNECTED_TV will be available on January 8, 2019. See <a href='http://ads-developers.googleblog.com/2018/12/connected-tv-device-targeting-reporting.html'>our blog</a> for more details.</i>"
ExternalCustomerId,Customer ID,customerID,Long,True,False,,Attribute,The Customer ID.
GclId,Google Click ID,googleClickID,String,True,False,,Attribute,The Google Click ID.
KeywordMatchType,Match type,matchType,KeywordMatchType,True,False,"UNKNOWN / unknown
EXACT / Exact
PHRASE / Phrase
BROAD / Broad
",Attribute,The match type for the Keyword.
LopCityCriteriaId,City (Physical location),cityPhysicalLocation,Integer,True,False,,Attribute,ID of the city of the Location criterion matching the <a href='https://support.google.com/adwords/answer/2453995'>location of presence (LOP)</a> associated with the impression. You can look up the corresponding name and other information using <a href='https://developers.google.com/adwords/api/docs/reference/latest/LocationCriterionService'>LocationCriterionService</a>.
LopCountryCriteriaId,Country/Territory (Physical location),countryTerritoryPhysicalLocation,Integer,True,False,,Attribute,ID of the country of the Location criterion matching the <a href='https://support.google.com/adwords/answer/2453995'>location of presence (LOP)</a> associated with the impression. You can look up the corresponding name and other information using <a href='https://developers.google.com/adwords/api/docs/reference/latest/LocationCriterionService'>LocationCriterionService</a>.
LopMetroCriteriaId,Metro area (Physical location),metroAreaPhysicalLocation,Integer,True,False,,Attribute,ID of the metro area of the Location criterion matching the <a href='https://support.google.com/adwords/answer/2453995'>location of presence (LOP)</a> associated with the impression. You can look up the corresponding name and other information using <a href='https://developers.google.com/adwords/api/docs/reference/latest/LocationCriterionService'>LocationCriterionService</a>.
LopMostSpecificTargetId,Most specific location target (Physical location),mostSpecificLocationTargetPhysicalLocation,Long,True,False,,Attribute,The most specific location target (<a href='https://support.google.com/adwords/answer/2453995'>Physical location</a>).
LopRegionCriteriaId,Region (Physical location),regionPhysicalLocation,Integer,True,False,,Attribute,ID of the region of the Location criterion matching the <a href='https://support.google.com/adwords/answer/2453995'>location of presence (LOP)</a> associated with the impression. You can look up the corresponding name and other information using <a href='https://developers.google.com/adwords/api/docs/reference/latest/LocationCriterionService'>LocationCriterionService</a>.
MonthOfYear,Month of Year,monthOfYear,MonthOfYear,True,False,"JANUARY / January
FEBRUARY / February
MARCH / March
APRIL / April
MAY / May
JUNE / June
JULY / July
AUGUST / August
SEPTEMBER / September
OCTOBER / October
NOVEMBER / November
DECEMBER / December
",Attribute,"The name of the month of the year, e.g., ""December""."
Page,Page,page,Integer,False,False,,Attribute,Page number in search results where the ad was shown.
Slot,Top vs. Other,topVsOther,Slot,True,False,"SearchRhs / Google search: Side
SearchTop / Google search: Top
SearchOther / Google search: Other
Content / Google Display Network
AfsTop / Search partners: Top
AfsOther / Search partners: Other
Mixed / Cross-network
Unknown / 
",Attribute,The position of the Ad.
UserListId,User List ID,userListID,Long,True,False,,Attribute,The ID of the UserList (audience).
