Name,Display Name,XML Attribute,Type,Filterable,Supports Zero Impressions,Enum Values,Behavior,Notes
AccountCurrencyCode,Currency,currency,String,True,True,,Attribute,The currency of the Customer account.
AccountDescriptiveName,Account,account,String,True,True,,Attribute,The descriptive name of the Customer account.
AccountTimeZone,Time zone,timeZone,String,True,True,,Attribute,"Name of the timezone selected for the Customer account. For example: ""(GMT-05:00) Eastern Time"". This field does not reflect the current state of daylight saving time for the timezone."
ActiveViewCpm,Active View avg. CPM,activeViewAvgCPM,Money,True,True,,Metric,"Average cost of viewable impressions (ActiveViewImpressions).
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
ActiveViewCtr,Active View viewable CTR,activeViewViewableCTR,Double,True,True,,Metric,"How often people clicked your ad after it became viewable.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ActiveViewImpressions,Active View viewable impressions,activeViewViewableImpressions,Long,True,True,,Metric,How often your ad has become viewable on a Display Network site.
ActiveViewMeasurability,Active View measurable impr. / impr.,activeViewMeasurableImprImpr,Double,True,True,,Metric,"The ratio of impressions that could be measured by Active View over the number of served impressions.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ActiveViewMeasurableCost,Active View measurable cost,activeViewMeasurableCost,Money,True,True,,Metric,"The cost of the impressions you received that were measurable by Active View.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
ActiveViewMeasurableImpressions,Active View measurable impr.,activeViewMeasurableImpr,Long,True,True,,Metric,The number of times your ads are appearing on placements in positions where they can be seen.
ActiveViewViewability,Active View viewable impr. / measurable impr.,activeViewViewableImprMeasurableImpr,Double,True,True,,Metric,"The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AdNetworkType1,Network,network,AdNetworkType1,True,True,"UNKNOWN / unknown
SEARCH / Search Network
CONTENT / Display Network
YOUTUBE_SEARCH / YouTube Search
YOUTUBE_WATCH / YouTube Videos
MIXED / Cross-network
",Segment,First level network type.
AdNetworkType2,Network (with search partners),networkWithSearchPartners,AdNetworkType2,True,True,"UNKNOWN / unknown
SEARCH / Google search
SEARCH_PARTNERS / Search partners
CONTENT / Display Network
YOUTUBE_SEARCH / YouTube Search
YOUTUBE_WATCH / YouTube Videos
MIXED / Cross-network
",Segment,Second level network type (includes search partners).
AdvertisingChannelSubType,Advertising Sub Channel,advertisingSubChannel,AdvertisingChannelSubType,True,True,"UNKNOWN / Unknown
SEARCH_MOBILE_APP / Search Mobile App
DISPLAY_MOBILE_APP / Display Mobile App
SEARCH_EXPRESS / Search Express
DISPLAY_EXPRESS / Display Express
UNIVERSAL_APP_CAMPAIGN / Universal App Campaign
DISPLAY_SMART_CAMPAIGN / Smart display campaign
SHOPPING_GOAL_OPTIMIZED_ADS / Shopping Campaign (goal-optimized)
DISPLAY_GMAIL_AD / Gmail Ad campaign
",Attribute,Optional refinement of the campaign's AdvertisingChannelType.
AdvertisingChannelType,Advertising Channel,advertisingChannel,AdvertisingChannelType,True,True,"UNKNOWN / Unknown
SEARCH / Search
DISPLAY / Display
SHOPPING / Shopping
VIDEO / Video
MULTI_CHANNEL / Multi Channel
EXPRESS / Express
",Attribute,Primary serving target for ads in the campaign.
AllConversionRate,All conv. rate,allConvRate,Double,True,True,,Metric,"AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AllConversions,All conv.,allConv,Double,True,True,,Metric,"Best estimate of the total number of conversions that AdWords drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AllConversionValue,All conv. value,allConvValue,Double,True,True,,Metric,"The total value of all of your conversions, including those that are estimated. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Amount,Budget,budget,Money,True,True,,Attribute,"The daily budget. On the Campaign Performance Report this column reflects the entire shared budget if the campaign draws from a shared budget.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
AverageCost,Avg. Cost,avgCost,Money,True,True,,Metric,"The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
AverageCpc,Avg. CPC,avgCPC,Money,True,True,,Metric,"The total cost of all clicks divided by the total number of clicks received.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
AverageCpe,Avg. CPE,avgCPE,Double,True,True,,Metric,"The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AverageCpm,Avg. CPM,avgCPM,Money,True,True,,Metric,"Average Cost-per-thousand impressions (CPM).
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
AverageCpv,Avg. CPV,avgCPV,Double,True,True,,Metric,"The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AverageFrequency,Avg. impr. freq. per cookie,avgImprFreqPerCookie,Double,True,True,,Metric,"Average number of times a unique cookie was exposed to your ad over a given time period. Imported from Google Analytics.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AveragePageviews,Pages / session,pagesSession,Double,True,True,,Metric,"Average number of pages viewed per session. Imported from Google Analytics.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AveragePosition,Avg. position,avgPosition,Double,True,True,,Metric,"Your ad's position relative to those of other advertisers.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AverageTimeOnSite,Avg. session duration (seconds),avgSessionDurationSeconds,Double,True,True,,Metric,"Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
BaseCampaignId,Base Campaign ID,baseCampaignID,Long,True,True,,Attribute,"The ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId."
BiddingStrategyId,Bid Strategy ID,bidStrategyID,Long,True,True,,Attribute,The ID of the BiddingStrategyConfiguration.
BiddingStrategyName,Bid Strategy Name,bidStrategyName,String,True,True,,Attribute,The name of the BiddingStrategyConfiguration.
BiddingStrategyType,Bid Strategy Type,bidStrategyType,BiddingStrategyType,True,True,"MANUAL_CPC / cpc
MANUAL_CPV / cpv
MANUAL_CPM / cpm
PAGE_ONE_PROMOTED / Target search page location
TARGET_SPEND / Maximize clicks
TARGET_CPA / Target CPA
TARGET_ROAS / Target ROAS
MAXIMIZE_CONVERSIONS / Maximize Conversions
MAXIMIZE_CONVERSION_VALUE / Maximize Conversion Value
TARGET_OUTRANK_SHARE / Target Outranking Share
NONE / None
UNKNOWN / unknown
",Attribute,The type of the BiddingStrategyConfiguration.
BounceRate,Bounce rate,bounceRate,Double,True,True,,Metric,"Percentage of clicks where the user only visited a single page on your site, formatted as ""x.xx%"". Imported from Google Analytics.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
BudgetId,Budget ID,budgetID,Long,True,True,,Attribute,The ID of the Budget.
CampaignDesktopBidModifier,Desktop bid adj.,desktopBidAdj,Double,True,True,,Attribute,"Desktop bid modifier override at the campaign level.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CampaignGroupId,Campaign Group ID,campaignGroupID,Long,True,True,,Attribute,The ID of campaign group.
CampaignId,Campaign ID,campaignID,Long,True,True,,Attribute,The ID of the Campaign.
CampaignMobileBidModifier,Mobile bid adj.,mobileBidAdj,Double,True,True,,Attribute,"Mobile bid modifier of the campaign. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CampaignName,Campaign,campaign,String,True,True,,Attribute,The name of the Campaign.
CampaignStatus,Campaign state,campaignState,CampaignStatus,True,True,"UNKNOWN / unknown
ENABLED / enabled
PAUSED / paused
REMOVED / removed
",Attribute,The status of the Campaign.
CampaignTabletBidModifier,Tablet bid adj.,tabletBidAdj,Double,True,True,,Attribute,"Tablet bid modifier override at the campaign level.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CampaignTrialType,Campaign Trial Type,campaignTrialType,CampaignTrialType,True,True,"UNKNOWN / unknown
BASE / base campaign
DRAFT / draft campaign
TRIAL / trial campaign
",Attribute,The type of campaign. This shows if the campaign is a trial campaign or not.
ClickAssistedConversions,Click Assisted Conv.,clickAssistedConv,Long,True,True,,Metric,"The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. This field is formatted using US locale, i.e., using comma "","" for thousands and dot ""."" for decimals."
ClickAssistedConversionsOverLastClickConversions,Click Assisted Conv. / Last Click Conv.,clickAssistedConvLastClickConv,Double,True,True,,Metric,"The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ClickAssistedConversionValue,Click Assisted Conv. Value,clickAssistedConvValue,Double,True,True,,Metric,"The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Clicks,Clicks,clicks,Long,True,True,,Metric,The number of clicks.
ClickType,Click type,clickType,ClickType,True,False,"URL_CLICKS / Headline
CALLS / Phone calls
OTHER / Other
PRODUCT_EXTENSION_CLICKS / Product plusbox offer
SITELINKS / Sitelink
PRODUCT_LISTING_AD_CLICKS / Shopping ad - Standard
GET_DIRECTIONS / Driving direction
OFFER_PRINTS / Print offer
BREADCRUMBS / Breadcrumbs
CALL_TRACKING / Manually dialed phone calls
MOBILE_CALL_TRACKING / Mobile phone calls
LOCATION_EXPANSION / Get location details
STORE_LOCATOR / Show nearby locations
APP_DEEPLINK / App engagement ad deep link
SHOWCASE_AD_CATEGORY_LINK / Shopping - Showcase - Category
SHOWCASE_AD_LOCAL_STOREFRONT_LINK / Shopping - Showcase - Local storefront
SHOWCASE_AD_ONLINE_PRODUCT_LINK / Shopping - Showcase - Online product
SHOWCASE_AD_LOCAL_PRODUCT_LINK / Shopping - Showcase - Local product
PRICE_EXTENSION / Price Extension
VIDEO_WEBSITE_CLICKS / Website
VIDEO_CALL_TO_ACTION_CLICKS / Call-to-Action overlay
VIDEO_APP_STORE_CLICKS / App store
VIDEO_CARD_ACTION_HEADLINE_CLICKS / Cards
VIDEO_END_CAP_CLICKS / End cap
CLICK_ON_ENGAGEMENT_AD / Click on engagement ad
LOCATION_FORMAT_MAP / Map
LOCATION_FORMAT_LANDING_PAGE / Go to landing page
LOCATION_FORMAT_STORE_INFO / Go to store info
LOCATION_FORMAT_DIRECTIONS / Directions
LOCATION_FORMAT_CALL / Call
LOCATION_FORMAT_TEXT / Text
LOCATION_FORMAT_IMAGE / Image(s)
BROADBAND_PLAN / Broadband Plan
WIRELESS_PLAN / Wireless Plan
VISUAL_SITELINKS / Visual Sitelinks
PROMOTION_EXTENSION / Promotion Extension
SWIPEABLE_GALLERY_AD_HEADLINE / Ad Headline
SWIPEABLE_GALLERY_AD_SWIPES / Swipes
SWIPEABLE_GALLERY_AD_SEE_MORE / See More
SWIPEABLE_GALLERY_AD_SITELINK_ONE / Sitelink 1
SWIPEABLE_GALLERY_AD_SITELINK_TWO / Sitelink 2
SWIPEABLE_GALLERY_AD_SITELINK_THREE / Sitelink 3
SWIPEABLE_GALLERY_AD_SITELINK_FOUR / Sitelink 4
SWIPEABLE_GALLERY_AD_SITELINK_FIVE / Sitelink 5
UNKNOWN / unknown
",Segment,"Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns."
ContentBudgetLostImpressionShare,Content Lost IS (budget),contentLostISBudget,Double,True,True,,Metric,"The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. A percentage returned as ""xx.xx%"", or the special value ""> 90%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ContentImpressionShare,Content Impr. share,contentImprShare,Double,True,True,,Metric,"The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as ""xx.xx%"", or the special value ""< 10%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ContentRankLostImpressionShare,Content Lost IS (rank),contentLostISRank,Double,True,True,,Metric,"The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. A percentage returned as ""xx.xx%"", or the special value ""> 90%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ConversionCategoryName,Conversion category,conversionCategory,String,True,False,,Segment,"A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: ""Download"", ""Lead"", ""Purchase/Sale"", ""Signup"", ""View of a key page"", and ""Other""."
ConversionLagBucket,Days to conversion,daysToConversion,ConversionLagBucket,True,False,"UNKNOWN / Unknown
CONVERSION_0_TO_1_DAY / <1 day
CONVERSION_1_TO_2_DAYS / 1-2 days
CONVERSION_2_TO_3_DAYS / 2-3 days
CONVERSION_3_TO_4_DAYS / 3-4 days
CONVERSION_4_TO_5_DAYS / 4-5 days
CONVERSION_5_TO_6_DAYS / 5-6 days
CONVERSION_6_TO_7_DAYS / 6-7 days
CONVERSION_7_TO_8_DAYS / 7-8 days
CONVERSION_8_TO_9_DAYS / 8-9 days
CONVERSION_9_TO_10_DAYS / 9-10 days
CONVERSION_10_TO_11_DAYS / 10-11 days
CONVERSION_11_TO_12_DAYS / 11-12 days
CONVERSION_12_TO_13_DAYS / 12-13 days
CONVERSION_13_TO_14_DAYS / 13-14 days
CONVERSION_14_TO_21_DAYS / 14-21 days
CONVERSION_21_TO_30_DAYS / 21-30 days
CONVERSION_30_TO_45_DAYS / 30-45 days
CONVERSION_45_TO_60_DAYS / 45-60 days
CONVERSION_60_TO_90_DAYS / 60-90 days
",Segment,Days between click and conversion.
ConversionRate,Conv. rate,convRate,Double,True,True,,Metric,"The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Conversions,Conversions,conversions,Double,True,True,,Metric,"The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ConversionTrackerId,Conversion Tracker Id,conversionTrackerId,Long,True,False,,Segment,ID of the conversion tracker.
ConversionTypeName,Conversion name,conversionName,String,True,False,,Segment,The name of the conversion type. Prevents zero-conversion rows from being returned.
ConversionValue,Total conv. value,totalConvValue,Double,True,True,,Metric,"The sum of conversion values for all conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Cost,Cost,cost,Money,True,True,,Metric,"The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
CostPerAllConversion,Cost / all conv.,costAllConv,Money,True,True,,Metric,"Total cost divided by all conversions.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
CostPerConversion,Cost / conv.,costConv,Money,True,True,,Metric,"The Cost attributable to conversion-tracked clicks divided by the number of conversions
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
CostPerCurrentModelAttributedConversion,Cost / conv. (current model),costConvCurrentModel,Double,True,True,,Metric,"Shows how your historic <code>CostPerConversion</code> data would look under the attribution model you've currently selected. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CrossDeviceConversions,Cross-device conv.,crossDeviceConv,Double,True,True,,Metric,"Conversions from when a customer clicks on an AdWords ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Ctr,CTR,ctr,Double,True,True,,Metric,"The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CurrentModelAttributedConversions,Conversions (current model),conversionsCurrentModel,Double,True,True,,Metric,"Shows how your historic <code>Conversions</code> data would look under the attribution model you've currently selected. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CurrentModelAttributedConversionValue,Conv. value (current model),convValueCurrentModel,Double,True,True,,Metric,"Shows how your historic <code>ConversionValue</code> data would look under the attribution model you've currently selected. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CustomerDescriptiveName,Client name,clientName,String,True,True,,Attribute,The descriptive name of the Customer.
Date,Day,day,Date,True,True,,Segment,The date formatted as yyyy-MM-dd.
DayOfWeek,Day of week,dayOfWeek,DayOfWeek,True,True,"MONDAY / Monday
TUESDAY / Tuesday
WEDNESDAY / Wednesday
THURSDAY / Thursday
FRIDAY / Friday
SATURDAY / Saturday
SUNDAY / Sunday
",Segment,"The name of the day of the week, e.g., ""Monday""."
Device,Device,device,DeviceType,True,True,"UNKNOWN / Other
DESKTOP / Computers
HIGH_END_MOBILE / Mobile devices with full browsers
TABLET / Tablets with full browsers
",Segment,Device type where the impression was shown.
EndDate,End date,endDate,Date,True,True,,Attribute,"The end date of the campaign, formatted as yyyy-MM-dd."
EngagementRate,Engagement rate,engagementRate,Double,True,True,,Metric,"How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Engagements,Engagements,engagements,Long,True,True,,Metric,"The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics."
EnhancedCpcEnabled,Enhanced CPC enabled,enhancedCPCEnabled,Enum,True,True,"TRUE / true
FALSE / false
",Attribute,Indicates if enhanced CPC is enabled on the bidding strategy.
ExternalConversionSource,Conversion source,conversionSource,ExternalConversionSource,True,False,"UNKNOWN / Other
WEBPAGE / Website
ANALYTICS / Analytics
UPLOAD / Import from clicks
AD_CALL_METRICS / Calls from ads
OFFERS / Offers
ENGAGEMENT / Engagement ads
WEBSITE_CALL_METRICS / Calls from website
STORE_VISITS / Store visits
ANDROID_IN_APP / Android in-app action
ANDROID_DOWNLOAD / Android app install (from Google Play)
IOS_IN_APP / iOS in-app action
IOS_FIRST_OPEN / iOS app install (first open)
APP_UNSPECIFIED / Mobile app
ANDROID_FIRST_OPEN / Android app install (first open)
UPLOAD_CALLS / Import from calls
FIREBASE / Firebase
CLICK_TO_CALL / Phone number clicks
SALESFORCE / Salesforce.com
STORE_SALES_CRM / Store sales (data partner)
STORE_SALES_PAYMENT_NETWORK / Store sales (automated)
GOOGLE_PLAY / Google Play
THIRD_PARTY_APP_ANALYTICS / Third-party app analytics
GOOGLE_ATTRIBUTION / Google Attribution
STORE_SALES_DIRECT / Store sales (direct upload)
",Segment,"The source of conversion such as website, import from calls."
ExternalCustomerId,Customer ID,customerID,Long,True,True,,Attribute,The Customer ID.
FinalUrlSuffix,Final URL suffix,finalURLSuffix,String,True,True,,Attribute,The URL template for appending params to final URL.
GmailForwards,Gmail forwards,gmailForwards,Long,True,True,,Metric,The number of times your ad was forwarded to someone else as a message.
GmailSaves,Gmail saves,gmailSaves,Long,True,True,,Metric,The number of times someone has saved your Gmail ad to their inbox as a message.
GmailSecondaryClicks,Gmail clicks to website,gmailClicksToWebsite,Long,True,True,,Metric,The number of clicks to your landing page on the expanded state of Gmail ads.
HourOfDay,Hour of day,hourOfDay,Integer,True,True,,Segment,"The hour of day as a number between 0 and 23, inclusive."
ImpressionAssistedConversions,Impr. Assisted Conv.,imprAssistedConv,Long,True,True,,Metric,"Total number of conversions for which this object triggered assist impressions prior to the last click. This field is formatted using US locale, i.e., using comma "","" for thousands and dot ""."" for decimals."
ImpressionAssistedConversionsOverLastClickConversions,Impr. Assisted Conv. / Last Click Conv.,imprAssistedConvLastClickConv,Double,True,True,,Metric,"Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ImpressionAssistedConversionValue,Impr. Assisted Conv. Value,imprAssistedConvValue,Double,True,True,,Metric,"Total value of all conversions for which this object triggered assist impressions.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ImpressionReach,Unique cookies,uniqueCookies,Long,True,True,,Metric,"Number of unique cookies that were exposed to your ad over a given time period, or the special value ""< 100"" if the number of cookies is less than 100."
Impressions,Impressions,impressions,Long,True,True,,Metric,Count of how often your ad has appeared on a search results page or website on the Google Network.
InteractionRate,Interaction Rate,interactionRate,Double,True,True,,Metric,"How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Interactions,Interactions,interactions,Long,True,True,,Metric,"The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on."
InteractionTypes,Interaction Types,interactionTypes,EnumSet,True,True,,Metric,"The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns."
InvalidClickRate,Invalid click rate,invalidClickRate,Double,True,True,,Metric,"The percentage (""x.xx%"") of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
InvalidClicks,Invalid clicks,invalidClicks,Long,True,True,,Metric,Number of clicks Google considers illegitimate and doesn't charge you for.
IsBudgetExplicitlyShared,Budget explicitly shared,budgetExplicitlyShared,Enum,True,True,"TRUE / true
FALSE / false
",Attribute,Indicates if the budget is a shared budget (true) or specific to the campaign (false).
LabelIds,Label IDs,labelIDs,List,True,True,,Attribute,"List of label IDs for the main object of this row.
List elements are returned in JSON list format."
Labels,Labels,labels,List,True,True,,Attribute,"List of label names for the main object of this row.
List elements are returned in JSON list format."
MaximizeConversionValueTargetRoas,Target ROAS (Maximize Conversion Value),targetROASMaximizeConversionValue,Double,True,True,,Attribute,"The target ROAS that was set for maximizing revenue while averaging the target return on ad spend.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Month,Month,month,String,True,True,,Segment,"The first day of the month, formatted as yyyy-MM-dd."
MonthOfYear,Month of Year,monthOfYear,MonthOfYear,True,True,"JANUARY / January
FEBRUARY / February
MARCH / March
APRIL / April
MAY / May
JUNE / June
JULY / July
AUGUST / August
SEPTEMBER / September
OCTOBER / October
NOVEMBER / November
DECEMBER / December
",Segment,"The name of the month of the year, e.g., ""December""."
NumOfflineImpressions,Phone impressions,phoneImpressions,Long,True,True,,Metric,Number of offline phone impressions.
NumOfflineInteractions,Phone calls,phoneCalls,Long,True,True,,Metric,Number of offline phone calls.
OfflineInteractionRate,PTR,ptr,Double,True,True,,Metric,"Number of phone calls received (NumOfflineInteractions) divided by the number of times your phone number is shown (NumOfflineImpressions).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
PercentNewVisitors,% new sessions,newSessions,Double,True,True,,Metric,"Percentage of first-time sessions (from people who had never visited your site before), formatted as ""x.xx%"". Imported from Google Analytics.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Period,Budget period,budgetPeriod,BudgetPeriod,False,True,,Attribute,Period over which to spend the budget.
Quarter,Quarter,quarter,String,True,True,,Segment,"The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01."
RelativeCtr,Relative CTR,relativeCTR,Double,True,True,,Metric,"Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
SearchAbsoluteTopImpressionShare,Search abs. top IS,searchAbsTopIS,Double,True,True,,Metric,"The percentage of your Shopping ad impressions that are shown in the most prominent Shopping position. See <a href='https://support.google.com/adwords/answer/7501826'>this Help Center article</a> for details. A percentage returned as ""xx.xx%"", or the special value ""< 10%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
SearchBudgetLostImpressionShare,Search Lost IS (budget),searchLostISBudget,Double,True,True,,Metric,"The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. A percentage returned as ""xx.xx%"", or the special value ""> 90%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
SearchClickShare,Click share,clickShare,Double,True,True,,Metric,"The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. A percentage returned as ""xx.xx%"", or the special value ""< 10%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
SearchExactMatchImpressionShare,Search Exact match IS,searchExactMatchIS,Double,True,True,,Metric,"The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. A percentage returned as ""xx.xx%"", or the special value ""< 10%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
SearchImpressionShare,Search Impr. share,searchImprShare,Double,True,True,,Metric,"The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as ""xx.xx%"", or the special value ""< 10%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
SearchRankLostImpressionShare,Search Lost IS (rank),searchLostISRank,Double,True,True,,Metric,"The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. A percentage returned as ""xx.xx%"", or the special value ""> 90%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ServingStatus,Campaign serving status,campaignServingStatus,ServingStatus,True,True,"SERVING / eligible
NONE / none
ENDED / ended
PENDING / pending
SUSPENDED / suspended
",Attribute,Indicates if the Campaign is serving ads.
Slot,Top vs. Other,topVsOther,Slot,True,True,"SearchRhs / Google search: Side
SearchTop / Google search: Top
SearchOther / Google search: Other
Content / Google Display Network
AfsTop / Search partners: Top
AfsOther / Search partners: Other
Mixed / Cross-network
Unknown / 
",Segment,The position of the Ad.
StartDate,Start date,startDate,Date,True,True,,Attribute,"The start date of the campaign, formatted as yyyy-MM-dd"
TotalAmount,Total Budget amount,totalBudgetAmount,Money,True,True,,Attribute,"The total budget amount, if you set a campaign's total budget in the AdWords UI. Currently, campaign total budgets are only available for video campaigns with a specific start and end date. See <a href='https://support.google.com/adwords/answer/6385083'>this Help Center article</a> to learn more about this option.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
TrackingUrlTemplate,Tracking template,trackingTemplate,String,True,True,,Attribute,Tracking template of the main object of this row.
UrlCustomParameters,Custom parameter,customParameter,CustomParameters,False,True,,Attribute,"Custom URL parameters of the main object of this row.
CustomParameters elements are returned in JSON map format."
ValuePerAllConversion,Value / all conv.,valueAllConv,Double,True,True,,Metric,"The value, on average, of all conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ValuePerConversion,Value / conv.,valueConv,Double,True,True,,Metric,"The total value of your conversions divided by the total number of conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ValuePerCurrentModelAttributedConversion,Value / conv. (current model),valueConvCurrentModel,Double,True,True,,Metric,"Shows how your historic <code>ValuePerConversion</code> data would look under the attribution model you've currently selected. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoQuartile100Rate,Video played to 100%,videoPlayedTo100,Double,True,True,,Metric,"Percentage of impressions where the viewer watched all of your video. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoQuartile25Rate,Video played to 25%,videoPlayedTo25,Double,True,True,,Metric,"Percentage of impressions where the viewer watched 25% of your video. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoQuartile50Rate,Video played to 50%,videoPlayedTo50,Double,True,True,,Metric,"Percentage of impressions where the viewer watched 50% of your video. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoQuartile75Rate,Video played to 75%,videoPlayedTo75,Double,True,True,,Metric,"Percentage of impressions where the viewer watched 75% of your video. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoViewRate,View rate,viewRate,Double,True,True,,Metric,"The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoViews,Views,views,Long,True,True,,Metric,The number of times your video ads were viewed.
ViewThroughConversions,View-through conv.,viewThroughConv,Long,True,True,,Metric,"The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "","" for thousands and dot ""."" for decimals."
Week,Week,week,String,True,True,,Segment,"The date for the Monday of the week, formatted as yyyy-MM-dd."
Year,Year,year,Integer,True,True,,Segment,"The year, formatted as yyyy."
