Name,Display Name,XML Attribute,Type,Filterable,Supports Zero Impressions,Enum Values,Behavior,Notes
AbsoluteTopImpressionPercentage,Impr. (Abs. Top) %,imprAbsTop,Double,True,True,,Metric,"The percent of your ad impressions that are shown as the very first ad above the organic search results. See <a href='https://support.google.com/adwords/answer/7501826'>this Help Center article</a> for details. A percentage returned as ""xx.xx%"", or the special value ""< 10%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AccentColor,Accent color (responsive),accentColorResponsive,String,True,True,,Attribute,The accent color for the responsive display ad.
AccountCurrencyCode,Currency,currency,String,True,True,,Attribute,The currency of the Customer account.
AccountDescriptiveName,Account,account,String,True,True,,Attribute,The descriptive name of the Customer account.
AccountTimeZone,Time zone,timeZone,String,True,True,,Attribute,"Name of the timezone selected for the Customer account. For example: ""(GMT-05:00) Eastern Time"". This field does not reflect the current state of daylight saving time for the timezone."
ActiveViewCpm,Active View avg. CPM,activeViewAvgCPM,Money,True,True,,Metric,"Average cost of viewable impressions (ActiveViewImpressions).
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
ActiveViewCtr,Active View viewable CTR,activeViewViewableCTR,Double,True,True,,Metric,"How often people clicked your ad after it became viewable.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ActiveViewImpressions,Active View viewable impressions,activeViewViewableImpressions,Long,True,True,,Metric,How often your ad has become viewable on a Display Network site.
ActiveViewMeasurability,Active View measurable impr. / impr.,activeViewMeasurableImprImpr,Double,True,True,,Metric,"The ratio of impressions that could be measured by Active View over the number of served impressions.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ActiveViewMeasurableCost,Active View measurable cost,activeViewMeasurableCost,Money,True,True,,Metric,"The cost of the impressions you received that were measurable by Active View.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
ActiveViewMeasurableImpressions,Active View measurable impr.,activeViewMeasurableImpr,Long,True,True,,Metric,The number of times your ads are appearing on placements in positions where they can be seen.
ActiveViewViewability,Active View viewable impr. / measurable impr.,activeViewViewableImprMeasurableImpr,Double,True,True,,Metric,"The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AdGroupId,Ad group ID,adGroupID,Long,True,True,,Attribute,The ID of the AdGroup.
AdGroupName,Ad group,adGroup,String,True,True,,Attribute,The name of the AdGroup.
AdGroupStatus,Ad group state,adGroupState,AdGroupStatus,True,True,"UNKNOWN / unknown
ENABLED / enabled
PAUSED / paused
REMOVED / removed
",Attribute,Status of the ad group.
AdNetworkType1,Network,network,AdNetworkType1,True,True,"UNKNOWN / unknown
SEARCH / Search Network
CONTENT / Display Network
YOUTUBE_SEARCH / YouTube Search
YOUTUBE_WATCH / YouTube Videos
MIXED / Cross-network
",Segment,First level network type.
AdNetworkType2,Network (with search partners),networkWithSearchPartners,AdNetworkType2,True,True,"UNKNOWN / unknown
SEARCH / Google search
SEARCH_PARTNERS / Search partners
CONTENT / Display Network
YOUTUBE_SEARCH / YouTube Search
YOUTUBE_WATCH / YouTube Videos
MIXED / Cross-network
",Segment,Second level network type (includes search partners).
AdStrengthInfo,Ad strength,adStrength,AdStrengthInfo,False,True,,Attribute,The strength information of the ad.
AdType,Ad type,adType,Type,True,True,"DEPRECATED_AD / Other
IMAGE_AD / Image ad
PRODUCT_AD / Shopping ad
TEMPLATE_AD / Display ad
TEXT_AD / Text ad
THIRD_PARTY_REDIRECT_AD / Third party ad
DYNAMIC_SEARCH_AD / Dynamic search ad
CALL_ONLY_AD / Call only ad
EXPANDED_TEXT_AD / Expanded text ad
RESPONSIVE_DISPLAY_AD / Responsive ad
SHOWCASE_AD / Showcase ad
GOAL_OPTIMIZED_SHOPPING_AD / Goal-optimized Shopping ad
EXPANDED_DYNAMIC_SEARCH_AD / Expanded dynamic search ad
GMAIL_AD / Gmail ad
RESPONSIVE_SEARCH_AD / Responsive search ad
MULTI_ASSET_RESPONSIVE_DISPLAY_AD / Responsive display ad
UNIVERSAL_APP_AD / Universal app ad
UNKNOWN / unknown
",Attribute,"The type of the Ad. If the ad's type is not supported in the report request's API version, this field will have the value ""unknown""."
AllConversionRate,All conv. rate,allConvRate,Double,True,True,,Metric,"AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AllConversions,All conv.,allConv,Double,True,True,,Metric,"Best estimate of the total number of conversions that AdWords drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AllConversionValue,All conv. value,allConvValue,Double,True,True,,Metric,"The total value of all of your conversions, including those that are estimated. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AllowFlexibleColor,Allow flexible color (responsive),allowFlexibleColorResponsive,Enum,True,True,"TRUE / true
FALSE / false
",Attribute,Whether the responsive display ad colors must be strictly used.
Automated,Auto-applied ad suggestion,autoAppliedAdSuggestion,Enum,True,True,"TRUE / true
FALSE / false
",Attribute,Indicates if this ad is automatically created by AdWords.
AverageCost,Avg. Cost,avgCost,Money,True,True,,Metric,"The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
AverageCpc,Avg. CPC,avgCPC,Money,True,True,,Metric,"The total cost of all clicks divided by the total number of clicks received.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
AverageCpe,Avg. CPE,avgCPE,Double,True,True,,Metric,"The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AverageCpm,Avg. CPM,avgCPM,Money,True,True,,Metric,"Average Cost-per-thousand impressions (CPM).
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
AverageCpv,Avg. CPV,avgCPV,Double,True,True,,Metric,"The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AveragePageviews,Pages / session,pagesSession,Double,True,True,,Metric,"Average number of pages viewed per session. Imported from Google Analytics.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AveragePosition,Avg. position,avgPosition,Double,True,True,,Metric,"Your ad's position relative to those of other advertisers.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AverageTimeOnSite,Avg. session duration (seconds),avgSessionDurationSeconds,Double,True,True,,Metric,"Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
BaseAdGroupId,Base Ad group ID,baseAdGroupID,Long,True,True,,Attribute,"The ID of base ad group of trial ad groups. For regular ad groups, this is equal to AdGroupId. For campaign-level user lists, this will always be 0."
BaseCampaignId,Base Campaign ID,baseCampaignID,Long,True,True,,Attribute,"The ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId."
BounceRate,Bounce rate,bounceRate,Double,True,True,,Metric,"Percentage of clicks where the user only visited a single page on your site, formatted as ""x.xx%"". Imported from Google Analytics.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
BusinessName,Business name,businessName,String,True,True,,Attribute,The business name in a reponsive display ad.
CallOnlyPhoneNumber,Call-only ad phone number,callOnlyAdPhoneNumber,String,False,True,,Attribute,The phone number of call-only ad.
CallToActionText,Call to action text (responsive),callToActionTextResponsive,String,True,True,,Attribute,The call-to-action text for the responsive display ad.
CampaignId,Campaign ID,campaignID,Long,True,True,,Attribute,The ID of the Campaign.
CampaignName,Campaign,campaign,String,True,True,,Attribute,The name of the Campaign.
CampaignStatus,Campaign state,campaignState,CampaignStatus,True,True,"UNKNOWN / unknown
ENABLED / enabled
PAUSED / paused
REMOVED / removed
",Attribute,The status of the Campaign.
ClickAssistedConversions,Click Assisted Conv.,clickAssistedConv,Long,True,True,,Metric,"The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. This field is formatted using US locale, i.e., using comma "","" for thousands and dot ""."" for decimals."
ClickAssistedConversionsOverLastClickConversions,Click Assisted Conv. / Last Click Conv.,clickAssistedConvLastClickConv,Double,True,True,,Metric,"The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ClickAssistedConversionValue,Click Assisted Conv. Value,clickAssistedConvValue,Double,True,True,,Metric,"The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Clicks,Clicks,clicks,Long,True,True,,Metric,The number of clicks.
ClickType,Click type,clickType,ClickType,True,False,"URL_CLICKS / Headline
CALLS / Phone calls
OTHER / Other
PRODUCT_EXTENSION_CLICKS / Product plusbox offer
SITELINKS / Sitelink
PRODUCT_LISTING_AD_CLICKS / Shopping ad - Standard
GET_DIRECTIONS / Driving direction
OFFER_PRINTS / Print offer
BREADCRUMBS / Breadcrumbs
CALL_TRACKING / Manually dialed phone calls
MOBILE_CALL_TRACKING / Mobile phone calls
LOCATION_EXPANSION / Get location details
STORE_LOCATOR / Show nearby locations
PRODUCT_LISTING_AD_LOCAL / Shopping ad - Local
APP_DEEPLINK / App engagement ad deep link
PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL / Shopping ad - MultiChannel Local
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE / Shopping ad - MultiChannel Online
PRODUCT_LISTING_ADS_COUPON / Shopping ad - Coupon
PRODUCT_LISTING_AD_TRANSACTABLE / Shopping ad - Sell on Google
PRODUCT_AD_APP_DEEPLINK / Shopping ad - App Deeplink
SHOWCASE_AD_CATEGORY_LINK / Shopping - Showcase - Category
SHOWCASE_AD_LOCAL_STOREFRONT_LINK / Shopping - Showcase - Local storefront
SHOWCASE_AD_ONLINE_PRODUCT_LINK / Shopping - Showcase - Online product
SHOWCASE_AD_LOCAL_PRODUCT_LINK / Shopping - Showcase - Local product
PRICE_EXTENSION / Price Extension
VIDEO_WEBSITE_CLICKS / Website
VIDEO_CALL_TO_ACTION_CLICKS / Call-to-Action overlay
VIDEO_APP_STORE_CLICKS / App store
VIDEO_CARD_ACTION_HEADLINE_CLICKS / Cards
VIDEO_END_CAP_CLICKS / End cap
CLICK_ON_ENGAGEMENT_AD / Click on engagement ad
LOCATION_FORMAT_MAP / Map
LOCATION_FORMAT_LANDING_PAGE / Go to landing page
LOCATION_FORMAT_STORE_INFO / Go to store info
LOCATION_FORMAT_DIRECTIONS / Directions
LOCATION_FORMAT_CALL / Call
LOCATION_FORMAT_TEXT / Text
LOCATION_FORMAT_IMAGE / Image(s)
BROADBAND_PLAN / Broadband Plan
WIRELESS_PLAN / Wireless Plan
VISUAL_SITELINKS / Visual Sitelinks
PROMOTION_EXTENSION / Promotion Extension
SWIPEABLE_GALLERY_AD_HEADLINE / Ad Headline
SWIPEABLE_GALLERY_AD_SWIPES / Swipes
SWIPEABLE_GALLERY_AD_SEE_MORE / See More
SWIPEABLE_GALLERY_AD_SITELINK_ONE / Sitelink 1
SWIPEABLE_GALLERY_AD_SITELINK_TWO / Sitelink 2
SWIPEABLE_GALLERY_AD_SITELINK_THREE / Sitelink 3
SWIPEABLE_GALLERY_AD_SITELINK_FOUR / Sitelink 4
SWIPEABLE_GALLERY_AD_SITELINK_FIVE / Sitelink 5
UNKNOWN / unknown
",Segment,"Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns."
CombinedApprovalStatus,Approval status,approvalStatus,PolicyApprovalStatus,True,True,"UNKNOWN / POLICY_APPROVAL_STATUS_UNKNOWN
APPROVED / Approved
APPROVED_LIMITED / Approved (limited)
ELIGIBLE / Eligible
UNDER_REVIEW / Under review
DISAPPROVED / Disapproved
SITE_SUSPENDED / Site suspended
",Attribute,Approval status that combines review state and status.
ConversionAdjustment,Conversion adjustment,conversionAdjustment,Enum,True,False,"TRUE / Adjustments
FALSE / Original conversions
",Attribute,Whether the conversion was adjusted or the conversion is original one.
ConversionAdjustmentLagBucket,Days to conversion or adjustment,daysToConversionOrAdjustment,ConversionAdjustmentLagBucket,True,False,"UNKNOWN / Unknown
CONVERSION_0_TO_1_DAY / <1 day (impr. to conv.)
CONVERSION_1_TO_2_DAYS / 1-2 days (impr. to conv.)
CONVERSION_2_TO_3_DAYS / 2-3 days (impr. to conv.)
CONVERSION_3_TO_4_DAYS / 3-4 days (impr. to conv.)
CONVERSION_4_TO_5_DAYS / 4-5 days (impr. to conv.)
CONVERSION_5_TO_6_DAYS / 5-6 days (impr. to conv.)
CONVERSION_6_TO_7_DAYS / 6-7 days (impr. to conv.)
CONVERSION_7_TO_8_DAYS / 7-8 days (impr. to conv.)
CONVERSION_8_TO_9_DAYS / 8-9 days (impr. to conv.)
CONVERSION_9_TO_10_DAYS / 9-10 days (impr. to conv.)
CONVERSION_10_TO_11_DAYS / 10-11 days (impr. to conv.)
CONVERSION_11_TO_12_DAYS / 11-12 days (impr. to conv.)
CONVERSION_12_TO_13_DAYS / 12-13 days (impr. to conv.)
CONVERSION_13_TO_14_DAYS / 13-14 days (impr. to conv.)
CONVERSION_14_TO_21_DAYS / 14-21 days (impr. to conv.)
CONVERSION_21_TO_30_DAYS / 21-30 days (impr. to conv.)
CONVERSION_30_TO_45_DAYS / 30-45 days (impr. to conv.)
CONVERSION_45_TO_60_DAYS / 45-60 days (impr. to conv.)
CONVERSION_60_TO_90_DAYS / 60-90 days (impr. to conv.)
ADJUSTMENT_0_TO_1_DAY / <1 day (impr. to adj.)
ADJUSTMENT_1_TO_2_DAYS / 1-2 days (impr. to adj.)
ADJUSTMENT_2_TO_3_DAYS / 2-3 days (impr. to adj.)
ADJUSTMENT_3_TO_4_DAYS / 3-4 days (impr. to adj.)
ADJUSTMENT_4_TO_5_DAYS / 4-5 days (impr. to adj.)
ADJUSTMENT_5_TO_6_DAYS / 5-6 days (impr. to adj.)
ADJUSTMENT_6_TO_7_DAYS / 6-7 days (impr. to adj.)
ADJUSTMENT_7_TO_8_DAYS / 7-8 days (impr. to adj.)
ADJUSTMENT_8_TO_9_DAYS / 8-9 days (impr. to adj.)
ADJUSTMENT_9_TO_10_DAYS / 9-10 days (impr. to adj.)
ADJUSTMENT_10_TO_11_DAYS / 10-11 days (impr. to adj.)
ADJUSTMENT_11_TO_12_DAYS / 11-12 days (impr. to adj.)
ADJUSTMENT_12_TO_13_DAYS / 12-13 days (impr. to adj.)
ADJUSTMENT_13_TO_14_DAYS / 13-14 days (impr. to adj.)
ADJUSTMENT_14_TO_21_DAYS / 14-21 days (impr. to adj.)
ADJUSTMENT_21_TO_30_DAYS / 21-30 days (impr. to adj.)
ADJUSTMENT_30_TO_45_DAYS / 30-45 days (impr. to adj.)
ADJUSTMENT_45_TO_60_DAYS / 45-60 days (impr. to adj.)
ADJUSTMENT_60_TO_90_DAYS / 60-90 days (impr. to adj.)
ADJUSTMENT_90_TO_145_DAY / 90-145 days (impr. to adj.)
CONVERSION_UNKNOWN / Unknown (impr. to conv.)
ADJUSTMENT_UNKNOWN / Unknown (impr. to adj.)
",Segment,The number of days between the impression and the conversion or between the impression and adjustments to the conversion.
ConversionCategoryName,Conversion category,conversionCategory,String,True,False,,Segment,"A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: ""Download"", ""Lead"", ""Purchase/Sale"", ""Signup"", ""View of a key page"", and ""Other""."
ConversionLagBucket,Days to conversion,daysToConversion,ConversionLagBucket,True,False,"UNKNOWN / Unknown
CONVERSION_0_TO_1_DAY / <1 day
CONVERSION_1_TO_2_DAYS / 1-2 days
CONVERSION_2_TO_3_DAYS / 2-3 days
CONVERSION_3_TO_4_DAYS / 3-4 days
CONVERSION_4_TO_5_DAYS / 4-5 days
CONVERSION_5_TO_6_DAYS / 5-6 days
CONVERSION_6_TO_7_DAYS / 6-7 days
CONVERSION_7_TO_8_DAYS / 7-8 days
CONVERSION_8_TO_9_DAYS / 8-9 days
CONVERSION_9_TO_10_DAYS / 9-10 days
CONVERSION_10_TO_11_DAYS / 10-11 days
CONVERSION_11_TO_12_DAYS / 11-12 days
CONVERSION_12_TO_13_DAYS / 12-13 days
CONVERSION_13_TO_14_DAYS / 13-14 days
CONVERSION_14_TO_21_DAYS / 14-21 days
CONVERSION_21_TO_30_DAYS / 21-30 days
CONVERSION_30_TO_45_DAYS / 30-45 days
CONVERSION_45_TO_60_DAYS / 45-60 days
CONVERSION_60_TO_90_DAYS / 60-90 days
",Segment,Days between click and conversion.
ConversionRate,Conv. rate,convRate,Double,True,True,,Metric,"The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Conversions,Conversions,conversions,Double,True,True,,Metric,"The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ConversionTrackerId,Conversion Tracker Id,conversionTrackerId,Long,True,False,,Segment,ID of the conversion tracker.
ConversionTypeName,Conversion name,conversionName,String,True,False,,Segment,The name of the conversion type. Prevents zero-conversion rows from being returned.
ConversionValue,Total conv. value,totalConvValue,Double,True,True,,Metric,"The sum of conversion values for all conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Cost,Cost,cost,Money,True,True,,Metric,"The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
CostPerAllConversion,Cost / all conv.,costAllConv,Money,True,True,,Metric,"Total cost divided by all conversions.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
CostPerConversion,Cost / conv.,costConv,Money,True,True,,Metric,"The Cost attributable to conversion-tracked clicks divided by the number of conversions
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
CostPerCurrentModelAttributedConversion,Cost / conv. (current model),costConvCurrentModel,Double,True,True,,Metric,"Shows how your historic <code>CostPerConversion</code> data would look under the attribution model you've currently selected. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CreativeDestinationUrl,Destination URL,destinationURL,String,True,True,,Attribute,Destination URL of the ad.
CreativeFinalAppUrls,App final URL,appFinalURL,List,True,True,,Attribute,"List of final app URLs of the ad. List entries will start with one of: a) ""android-app:"" (for Android apps) or b) ""os-app:"" (for iOS apps).
List elements are returned in JSON list format."
CreativeFinalMobileUrls,Mobile final URL,mobileFinalURL,List,True,True,,Attribute,"List of final mobile URLs of the ad.
List elements are returned in JSON list format."
CreativeFinalUrls,Final URL,finalURL,List,True,True,,Attribute,"List of final URLs of the ad.
List elements are returned in JSON list format."
CreativeFinalUrlSuffix,Final URL suffix,finalURLSuffix,String,True,True,,Attribute,The URL template for appending params to final URL of an ad.
CreativeTrackingUrlTemplate,Tracking template,trackingTemplate,String,True,True,,Attribute,Tracking template of the ad.
CreativeUrlCustomParameters,Custom parameter,customParameter,CustomParameters,True,True,,Attribute,"List of custom parameters of the ad.
CustomParameters elements are returned in JSON map format."
CriterionId,Keyword ID,keywordID,Long,True,False,,Segment,The Criterion ID.
CriterionType,Criteria Type,criteriaType,ApiCriterionType,True,False,"UNKNOWN / unknown
AD_SCHEDULE / Ad Schedule
AGE_RANGE / Age
APP_PAYMENT_MODEL / App Payment Model
CARRIER / Carrier
CONTENT_LABEL / Content Label
CUSTOM_AFFINITY / Custom Affinity
GENDER / Gender
LOCATION_GROUPS / Location Groups
IP_BLOCK / IP Block
KEYWORD / Keyword
LANGUAGE / Language
LOCATION / Location
MOBILE_APPLICATION / Mobile Application
MOBILE_APP_CATEGORY / Mobile App Category
MOBILE_DEVICE / Mobile Device
OPERATING_SYSTEM_VERSION / Operating System Version
PARENT / Parental status
PLACEMENT / Placement
PLATFORM / Platform
PREFERRED_CONTENT / Preferred Content
PRODUCT_PARTITION / Product Partition
PRODUCT_SCOPE / Product Scope
PROXIMITY / Proximity
USER_INTEREST / User Interest
USER_LIST / User List
VERTICAL / Vertical
WEBPAGE / Webpage
YOUTUBE_CHANNEL / YouTube Channel
YOUTUBE_VIDEO / YouTube Video
CUSTOM_IN_MARKET / Custom In-Market
",Attribute,The type of criterion.
CrossDeviceConversions,Cross-device conv.,crossDeviceConv,Double,True,True,,Metric,"Conversions from when a customer clicks on an AdWords ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Ctr,CTR,ctr,Double,True,True,,Metric,"The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CurrentModelAttributedConversions,Conversions (current model),conversionsCurrentModel,Double,True,True,,Metric,"Shows how your historic <code>Conversions</code> data would look under the attribution model you've currently selected. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CurrentModelAttributedConversionValue,Conv. value (current model),convValueCurrentModel,Double,True,True,,Metric,"Shows how your historic <code>ConversionValue</code> data would look under the attribution model you've currently selected. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CustomerDescriptiveName,Client name,clientName,String,True,True,,Attribute,The descriptive name of the Customer.
Date,Day,day,Date,True,True,,Segment,The date formatted as yyyy-MM-dd.
DayOfWeek,Day of week,dayOfWeek,DayOfWeek,True,True,"MONDAY / Monday
TUESDAY / Tuesday
WEDNESDAY / Wednesday
THURSDAY / Thursday
FRIDAY / Friday
SATURDAY / Saturday
SUNDAY / Sunday
",Segment,"The name of the day of the week, e.g., ""Monday""."
Description,Description,description,String,True,True,,Attribute,The descriptive text of an expanded text ad or responsive display ad.
Description1,Description line 1,descriptionLine1,String,True,True,,Attribute,Line 1 description of the Ad.
Description2,Description line 2,descriptionLine2,String,True,True,,Attribute,Line 2 description of the Ad.
Device,Device,device,DeviceType,True,True,"UNKNOWN / Other
DESKTOP / Computers
HIGH_END_MOBILE / Mobile devices with full browsers
TABLET / Tablets with full browsers
",Segment,"Device type where the impression was shown.</br></br><i>* <strong>Note:</strong> CONNECTED_TV will be available on January 8, 2019. See <a href='http://ads-developers.googleblog.com/2018/12/connected-tv-device-targeting-reporting.html'>our blog</a> for more details.</i>"
DevicePreference,Device preference,devicePreference,Long,True,True,,Attribute,Platform ID of the device preference. You can look up the corresponding name and other information in the <a href='https://developers.google.com/adwords/api/docs/appendix/platforms'>Platforms reference</a>.
DisplayUrl,Display URL,displayURL,String,True,True,,Attribute,Display URL of the Ad.
EngagementRate,Engagement rate,engagementRate,Double,True,True,,Metric,"How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Engagements,Engagements,engagements,Long,True,True,,Metric,"The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics."
EnhancedDisplayCreativeLandscapeLogoImageMediaId,Landscape logo ID (responsive),landscapeLogoIDResponsive,Long,True,True,,Attribute,The ID of the landscape logo image.
EnhancedDisplayCreativeLogoImageMediaId,Logo ID (responsive),logoIDResponsive,Long,True,True,,Attribute,The ID of the logo image used in the ResponsiveDisplayAd.
EnhancedDisplayCreativeMarketingImageMediaId,Image ID (responsive),imageIDResponsive,Long,True,True,,Attribute," ""The ID of the marketing image used in the ResponsiveDisplayAd."""
EnhancedDisplayCreativeMarketingImageSquareMediaId,Square image ID (responsive),squareImageIDResponsive,Long,True,True,,Attribute,The ID of the square marketing image.
ExpandedDynamicSearchCreativeDescription2,Expanded Dynamic Search Ad Description 2,expandedDynamicSearchAdDescription2,String,True,True,,Attribute,The description 2 of the expanded dynamic search ad.
ExpandedTextAdDescription2,Expanded Text Ad Description 2,expandedTextAdDescription2,String,True,True,,Attribute,The description 2 of the expanded text ad.
ExpandedTextAdHeadlinePart3,Expanded Text Ad Headline 3,expandedTextAdHeadline3,String,True,True,,Attribute,The headline part 3 of the expanded text ad.
ExternalConversionSource,Conversion source,conversionSource,ExternalConversionSource,True,False,"UNKNOWN / Other
WEBPAGE / Website
ANALYTICS / Analytics
UPLOAD / Import from clicks
AD_CALL_METRICS / Calls from ads
OFFERS / Offers
ENGAGEMENT / Engagement ads
WEBSITE_CALL_METRICS / Calls from website
STORE_VISITS / Store visits
ANDROID_IN_APP / Android in-app action
ANDROID_DOWNLOAD / Android app install (from Google Play)
IOS_IN_APP / iOS in-app action
IOS_FIRST_OPEN / iOS app install (first open)
APP_UNSPECIFIED / Mobile app
ANDROID_FIRST_OPEN / Android app install (first open)
UPLOAD_CALLS / Import from calls
FIREBASE / Firebase
CLICK_TO_CALL / Phone number clicks
SALESFORCE / Salesforce.com
STORE_SALES_CRM / Store sales (data partner)
STORE_SALES_PAYMENT_NETWORK / Store sales (automated)
GOOGLE_PLAY / Google Play
THIRD_PARTY_APP_ANALYTICS / Third-party app analytics
GOOGLE_ATTRIBUTION / Google Attribution
STORE_SALES_DIRECT / Store sales (direct upload)
",Segment,"The source of conversion such as website, import from calls."
ExternalCustomerId,Customer ID,customerID,Long,True,True,,Attribute,The Customer ID.
FormatSetting,Ad format preference (responsive),adFormatPreferenceResponsive,DisplayAdFormatSetting,True,True,"UNKNOWN / DISPLAY_AD_FORMAT_SETTING_UNKNOWN
ALL_FORMATS / All formats
NON_NATIVE / None native
NATIVE / Native
",Attribute,The format setting of the responsive display ad.
GmailCreativeHeaderImageMediaId,Gmail ad header image media id,gmailAdHeaderImageMediaId,Long,True,True,,Attribute,The ID of the header image in the GmailAd.
GmailCreativeLogoImageMediaId,Gmail ad logo image media id,gmailAdLogoImageMediaId,Long,True,True,,Attribute,The ID of the logo image in the GmailAd teaser.
GmailCreativeMarketingImageMediaId,Gmail ad marketing image media id,gmailAdMarketingImageMediaId,Long,True,True,,Attribute,The ID of the marketing image in the GmailAd.
GmailForwards,Gmail forwards,gmailForwards,Long,True,True,,Metric,The number of times your ad was forwarded to someone else as a message.
GmailSaves,Gmail saves,gmailSaves,Long,True,True,,Metric,The number of times someone has saved your Gmail ad to their inbox as a message.
GmailSecondaryClicks,Gmail clicks to website,gmailClicksToWebsite,Long,True,True,,Metric,The number of clicks to your landing page on the expanded state of Gmail ads.
GmailTeaserBusinessName,Gmail ad business name,gmailAdBusinessName,String,True,True,,Attribute,The business name in the GmailAd teaser.
GmailTeaserDescription,Gmail ad description,gmailAdDescription,String,True,True,,Attribute,The description in the GmailAd teaser.
GmailTeaserHeadline,Gmail ad headline,gmailAdHeadline,String,True,True,,Attribute,The headline in the GmailAd teaser.
Headline,Ad,ad,String,True,True,,Attribute,"The ad headline for a TextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad."
HeadlinePart1,Headline 1,headline1,String,True,True,,Attribute,The first part of an expanded text ad headline.
HeadlinePart2,Headline 2,headline2,String,True,True,,Attribute,The second part of an expanded text ad headline.
Id,Ad ID,adID,Long,True,True,,Attribute,ID of the main object of this row.
ImageAdUrl,Image Ad URL,imageAdURL,String,False,True,,Attribute,"Prefix this value with ""https://tpc.googlesyndication.com/pageadimg/imgad?id="" to get the full URL."
ImageCreativeImageHeight,Image Height,imageHeight,Integer,True,True,,Attribute,"The height of the image ad. For other ad types, this will have no values."
ImageCreativeImageWidth,Image Width,imageWidth,Integer,True,True,,Attribute,"The width of the image ad. For other ad types, this will have no values."
ImageCreativeMimeType,Image Mime Type,imageMimeType,Integer,True,True,,Attribute,Image mime type. Only populated for image ads.
ImageCreativeName,Image ad name,imageAdName,String,True,True,,Attribute,Name for the image ad.
ImpressionAssistedConversions,Impr. Assisted Conv.,imprAssistedConv,Long,True,True,,Metric,"Total number of conversions for which this object triggered assist impressions prior to the last click. This field is formatted using US locale, i.e., using comma "","" for thousands and dot ""."" for decimals."
ImpressionAssistedConversionsOverLastClickConversions,Impr. Assisted Conv. / Last Click Conv.,imprAssistedConvLastClickConv,Double,True,True,,Metric,"Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ImpressionAssistedConversionValue,Impr. Assisted Conv. Value,imprAssistedConvValue,Double,True,True,,Metric,"Total value of all conversions for which this object triggered assist impressions.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Impressions,Impressions,impressions,Long,True,True,,Metric,Count of how often your ad has appeared on a search results page or website on the Google Network.
InteractionRate,Interaction Rate,interactionRate,Double,True,True,,Metric,"How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Interactions,Interactions,interactions,Long,True,True,,Metric,"The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on."
InteractionTypes,Interaction Types,interactionTypes,EnumSet,True,True,,Metric,"The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns."
IsNegative,Is negative,isNegative,Enum,True,False,"TRUE / true
FALSE / false
",Attribute,Indicates if the criterion for this row is a negative (exclusion) criterion.
LabelIds,Label IDs,labelIDs,List,True,True,,Attribute,"List of label IDs for the main object of this row.
List elements are returned in JSON list format."
Labels,Labels,labels,List,True,True,,Attribute,"List of label names for the main object of this row.
List elements are returned in JSON list format."
LongHeadline,Long headline,longHeadline,String,True,True,,Attribute,The long format of the headline in a responsive display ad.
MainColor,Main color (responsive),mainColorResponsive,String,True,True,,Attribute,The main color for the responsive display ad.
MarketingImageCallToActionText,Gmail ad marketing image call to action text,gmailAdMarketingImageCallToActionText,String,True,True,,Attribute,The call-to-action text for the GmailAd.
MarketingImageCallToActionTextColor,Gmail ad marketing image call to action text color,gmailAdMarketingImageCallToActionTextColor,String,True,True,,Attribute,The call-to-action text color for the GmailAd.
MarketingImageDescription,Gmail ad marketing image description,gmailAdMarketingImageDescription,String,True,True,,Attribute,The description of the marketing image in the GmailAd.
MarketingImageHeadline,Gmail ad marketing image headline,gmailAdMarketingImageHeadline,String,True,True,,Attribute,The headline of the marketing image in the GmailAd.
Month,Month,month,String,True,True,,Segment,"The first day of the month, formatted as yyyy-MM-dd."
MonthOfYear,Month of Year,monthOfYear,MonthOfYear,True,True,"JANUARY / January
FEBRUARY / February
MARCH / March
APRIL / April
MAY / May
JUNE / June
JULY / July
AUGUST / August
SEPTEMBER / September
OCTOBER / October
NOVEMBER / November
DECEMBER / December
",Segment,"The name of the month of the year, e.g., ""December""."
MultiAssetResponsiveDisplayAdAccentColor,Accent color (multi asset responsive display),accentColorMultiAssetResponsiveDisplay,String,True,True,,Attribute,The accentColor setting for a MultiAssetResponsiveDisplayAd.
MultiAssetResponsiveDisplayAdAllowFlexibleColor,Allow flexible color (multi asset responsive display),allowFlexibleColorMultiAssetResponsiveDisplay,Enum,True,True,"TRUE / true
FALSE / false
",Attribute,The allowFlexibleColor setting for a MultiAssetResponsiveDisplayAd.
MultiAssetResponsiveDisplayAdBusinessName,Business name (multi asset responsive display),businessNameMultiAssetResponsiveDisplay,String,True,True,,Attribute,The businessName setting for a MultiAssetResponsiveDisplayAd.
MultiAssetResponsiveDisplayAdCallToActionText,Call to action text (multi asset responsive display),callToActionTextMultiAssetResponsiveDisplay,String,True,True,,Attribute,The callToActionText setting for a MultiAssetResponsiveDisplayAd.
MultiAssetResponsiveDisplayAdDescriptions,Descriptions (multi asset responsive display),descriptionsMultiAssetResponsiveDisplay,List,False,True,,Attribute,"The descriptions setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and TextAsset entities.
List elements are returned in JSON list format."
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix,Price prefix (multi asset responsive display),pricePrefixMultiAssetResponsiveDisplay,String,True,True,,Attribute,The dynamicSettingsPricePrefix setting for a MultiAssetResponsiveDisplayAd.
MultiAssetResponsiveDisplayAdDynamicSettingsPromoText,Promotion text (multi asset responsive display),promotionTextMultiAssetResponsiveDisplay,String,True,True,,Attribute,The dynamicSettingsPromoText setting for a MultiAssetResponsiveDisplayAd.
MultiAssetResponsiveDisplayAdFormatSetting,Ad format preference (multi asset responsive display),adFormatPreferenceMultiAssetResponsiveDisplay,DisplayAdFormatSetting,True,True,"UNKNOWN / DISPLAY_AD_FORMAT_SETTING_UNKNOWN
ALL_FORMATS / All formats
NON_NATIVE / None native
NATIVE / Native
",Attribute,The formatSetting setting for a MultiAssetResponsiveDisplayAd.
MultiAssetResponsiveDisplayAdHeadlines,Headlines (multi asset responsive display),headlinesMultiAssetResponsiveDisplay,List,False,True,,Attribute,"The headline setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and TextAsset entities.
List elements are returned in JSON list format."
MultiAssetResponsiveDisplayAdLandscapeLogoImages,Landscape logos (multi asset responsive display),landscapeLogosMultiAssetResponsiveDisplay,List,False,True,,Attribute,"The landscapeLogoImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.
List elements are returned in JSON list format."
MultiAssetResponsiveDisplayAdLogoImages,Logos (multi asset responsive display),logosMultiAssetResponsiveDisplay,List,False,True,,Attribute,"The logoImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.
List elements are returned in JSON list format."
MultiAssetResponsiveDisplayAdLongHeadline,Long headline (multi asset responsive display),longHeadlineMultiAssetResponsiveDisplay,AssetLink,False,True,,Attribute,The callToActionText setting for a MultiAssetResponsiveDisplayAd. AssetLink object is returned in JSON map format.
MultiAssetResponsiveDisplayAdMainColor,Main color (multi asset responsive display),mainColorMultiAssetResponsiveDisplay,String,True,True,,Attribute,The mainColor setting for a MultiAssetResponsiveDisplayAd.
MultiAssetResponsiveDisplayAdMarketingImages,Images (multi asset responsive display),imagesMultiAssetResponsiveDisplay,List,False,True,,Attribute,"The marketingImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.
List elements are returned in JSON list format."
MultiAssetResponsiveDisplayAdSquareMarketingImages,Square images (multi asset responsive display),squareImagesMultiAssetResponsiveDisplay,List,False,True,,Attribute,"The squareMarketingImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.
List elements are returned in JSON list format."
MultiAssetResponsiveDisplayAdYouTubeVideos,Youtube videos (multi asset responsive display),youtubeVideosMultiAssetResponsiveDisplay,List,False,True,,Attribute,"YouTube video ID of the YouTube assets of multi-asset responsive display ad.
List elements are returned in JSON list format."
Path1,Path 1,path1,String,True,True,,Attribute,The text that appears in the ad with the displayed URL for an expanded text ad.
Path2,Path 2,path2,String,True,True,,Attribute,"In addition to ""Path1"", more text that appears in the ad with the displayed URL for an expanded text ad."
PercentNewVisitors,% new sessions,newSessions,Double,True,True,,Metric,"Percentage of first-time sessions (from people who had never visited your site before), formatted as ""x.xx%"". Imported from Google Analytics.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
PolicySummary,Policy,policy,AdGroupAdPolicySummary,False,True,,Attribute,Policy information for an ad.
PricePrefix,Price prefix (responsive),pricePrefixResponsive,String,True,True,,Attribute,The prefix shown before prices.
PromoText,Promotion text (responsive),promotionTextResponsive,String,True,True,,Attribute,The promotion text for the responsive display ad.
Quarter,Quarter,quarter,String,True,True,,Segment,"The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01."
ResponsiveSearchAdDescriptions,Responsive Search Ad descriptions,responsiveSearchAdDescriptions,List,False,True,,Attribute,"A JSON string including details about all descriptive text for a responsive search ad, including the asset text, pinning, and performance label.
List elements are returned in JSON list format."
ResponsiveSearchAdHeadlines,Responsive Search Ad headlines,responsiveSearchAdHeadlines,List,False,True,,Attribute,"A JSON string including details about all headlines for a responsive search ad, including the asset text, pinning, and performance label.
List elements are returned in JSON list format."
ResponsiveSearchAdPath1,Responsive Search Ad path 1,responsiveSearchAdPath1,String,True,True,,Attribute,The text that appears in the ad with the displayed URL for a responsive search ad.
ResponsiveSearchAdPath2,Responsive Search Ad path 2,responsiveSearchAdPath2,String,True,True,,Attribute,"In addition to ""ResponsiveSearchAdPath1"", more text that appears in the ad with the displayed URL for a responsive search ad."
ShortHeadline,Short headline,shortHeadline,String,True,True,,Attribute,The short format of the headline in a responsive display ad.
Slot,Top vs. Other,topVsOther,Slot,True,True,"SearchRhs / Google search: Side
SearchTop / Google search: Top
SearchOther / Google search: Other
Content / Google Display Network
AfsTop / Search partners: Top
AfsOther / Search partners: Other
Mixed / Cross-network
Unknown / 
",Segment,The position of the Ad.
Status,Ad state,adState,Status,True,True,"ENABLED / enabled
PAUSED / paused
DISABLED / disabled
",Attribute,"The status of the main object in this row. For example, in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup."
SystemManagedEntitySource,System managed Entity Source,systemManagedEntitySource,SystemManagedEntitySource,True,True,"UNKNOWN / Other
AD_VARIATIONS / Ad Variations
",Attribute,Indicates the source of a system-generated entity.
TopImpressionPercentage,Impr. (Top) %,imprTop,Double,True,True,,Metric,"The percent of your ad impressions that are shown anywhere above the organic search results. See <a href='https://support.google.com/adwords/answer/7501826'>this Help Center article</a> for details. A percentage returned as ""xx.xx%"", or the special value ""< 10%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
UniversalAppAdDescriptions,Universal App Ad descriptions,universalAppAdDescriptions,List,False,True,,Attribute,"The list of descriptions of the Universal App ad.
List elements are returned in JSON list format."
UniversalAppAdHeadlines,Universal App Ad headlines,universalAppAdHeadlines,List,False,True,,Attribute,"The list of headers of the Universal App ad.
List elements are returned in JSON list format."
UniversalAppAdHtml5MediaBundles,Universal App Ad html5 media bundles,universalAppAdHtml5MediaBundles,List,False,True,,Attribute,"The HTML5 media bundles attached to the ad.
List elements are returned in JSON list format."
UniversalAppAdImages,Universal App Ad images,universalAppAdImages,List,False,True,,Attribute,"The marketing images attached to the ad.
List elements are returned in JSON list format."
UniversalAppAdMandatoryAdText,Universal App Ad mandatory ad text,universalAppAdMandatoryAdText,AssetLink,False,True,,Attribute,The ad text that must be displayed when the ad is served.
UniversalAppAdYouTubeVideos,Universal App Ad youTube videos,universalAppAdYouTubeVideos,List,False,True,,Attribute,"The YouTube videos attached to the ad.
List elements are returned in JSON list format."
ValuePerAllConversion,Value / all conv.,valueAllConv,Double,True,True,,Metric,"The value, on average, of all conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ValuePerConversion,Value / conv.,valueConv,Double,True,True,,Metric,"The total value of your conversions divided by the total number of conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ValuePerCurrentModelAttributedConversion,Value / conv. (current model),valueConvCurrentModel,Double,True,True,,Metric,"Shows how your historic <code>ValuePerConversion</code> data would look under the attribution model you've currently selected. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoQuartile100Rate,Video played to 100%,videoPlayedTo100,Double,True,True,,Metric,"Percentage of impressions where the viewer watched all of your video. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoQuartile25Rate,Video played to 25%,videoPlayedTo25,Double,True,True,,Metric,"Percentage of impressions where the viewer watched 25% of your video. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoQuartile50Rate,Video played to 50%,videoPlayedTo50,Double,True,True,,Metric,"Percentage of impressions where the viewer watched 50% of your video. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoQuartile75Rate,Video played to 75%,videoPlayedTo75,Double,True,True,,Metric,"Percentage of impressions where the viewer watched 75% of your video. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoViewRate,View rate,viewRate,Double,True,True,,Metric,"The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoViews,Views,views,Long,True,True,,Metric,The number of times your video ads were viewed.
ViewThroughConversions,View-through conv.,viewThroughConv,Long,True,True,,Metric,"The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "","" for thousands and dot ""."" for decimals."
Week,Week,week,String,True,True,,Segment,"The date for the Monday of the week, formatted as yyyy-MM-dd."
Year,Year,year,Integer,True,True,,Segment,"The year, formatted as yyyy."
