Name,Display Name,XML Attribute,Type,Filterable,Supports Zero Impressions,Enum Values,Behavior,Notes
ActiveViewCpm,Active View avg. CPM,activeViewAvgCPM,Money,True,True,,Metric,Average cost of viewable impressions (ActiveViewImpressions).
ActiveViewCtr,Active View viewable CTR,activeViewViewableCTR,Double,True,True,,Metric,"How often people clicked your ad after it became viewable.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ActiveViewImpressions,Active View viewable impressions,activeViewViewableImpressions,Long,True,True,,Metric,How often your ad has become viewable on a Display Network site.
AdGroupId,Ad group ID,adGroupID,Long,True,True,,Attribute,The ID of the AdGroup.
AdGroupName,Ad group,adGroup,String,True,True,,Attribute,The name of the AdGroup.
AverageCost,Avg. Cost,avgCost,Money,True,True,,Metric,The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
AverageCpc,Avg. CPC,avgCPC,Money,True,True,,Metric,The total cost of all clicks divided by the total number of clicks received.
AverageCpe,Avg. CPE,avgCPE,Double,True,True,,Metric,"The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AverageCpm,Avg. CPM,avgCPM,Money,True,True,,Metric,Average Cost-per-thousand impressions (CPM).
AverageCpv,Avg. CPV,avgCPV,Double,True,True,,Metric,"The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
BidModifier,Bid adj.,bidAdj,Double,True,True,,Attribute,"The bid modifier. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CampaignId,Campaign ID,campaignID,Long,True,True,,Attribute,The ID of the Campaign.
CampaignName,Campaign,campaign,String,True,True,,Attribute,The name of the Campaign.
Clicks,Clicks,clicks,Long,True,True,,Metric,The number of clicks.
Cost,Cost,cost,Money,True,True,,Metric,The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Ctr,CTR,ctr,Double,True,True,,Metric,"The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Date,Day,day,Date,True,True,,Segment,The date formatted as yyyy-MM-dd.
EngagementRate,Engagement rate,engagementRate,Double,True,True,,Metric,"How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Engagements,Engagements,engagements,Long,True,True,,Metric,"The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics."
Id,Criterion ID,criterionID,Long,True,True,,Attribute,ID of the main object of this row.
Impressions,Impressions,impressions,Long,True,True,,Metric,Count of how often your ad has appeared on a search results page or website on the Google Network.
InteractionRate,Interaction Rate,interactionRate,Double,True,True,,Metric,"How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Interactions,Interactions,interactions,Long,True,True,,Metric,"The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on."
InteractionTypes,Interaction Types,interactionTypes,EnumSet,True,True,,Metric,"The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns."
VideoViewRate,View rate,viewRate,Double,True,True,,Metric,"The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoViews,Views,views,Long,True,True,,Metric,The number of times your video ads were viewed.
