Name,Display Name,XML Attribute,Type,Filterable,Supports Zero Impressions,Enum Values,Behavior,Notes
ActiveViewCpm,Active View avg. CPM,activeViewAvgCPM,Money,True,False,,Metric,"Average cost of viewable impressions (ActiveViewImpressions).
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
ActiveViewCtr,Active View viewable CTR,activeViewViewableCTR,Double,True,False,,Metric,"How often people clicked your ad after it became viewable.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ActiveViewImpressions,Active View viewable impressions,activeViewViewableImpressions,Long,True,False,,Metric,How often your ad has become viewable on a Display Network site.
ActiveViewMeasurability,Active View measurable impr. / impr.,activeViewMeasurableImprImpr,Double,True,False,,Metric,"The ratio of impressions that could be measured by Active View over the number of served impressions.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ActiveViewMeasurableCost,Active View measurable cost,activeViewMeasurableCost,Money,True,False,,Metric,"The cost of the impressions you received that were measurable by Active View.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
ActiveViewMeasurableImpressions,Active View measurable impr.,activeViewMeasurableImpr,Long,True,False,,Metric,The number of times your ads are appearing on placements in positions where they can be seen.
ActiveViewViewability,Active View viewable impr. / measurable impr.,activeViewViewableImprMeasurableImpr,Double,True,False,,Metric,"The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AdGroupId,Ad group ID,adGroupID,Long,True,False,,Attribute,The ID of the AdGroup.
AdGroupName,Ad group,adGroup,String,True,False,,Attribute,The name of the AdGroup.
AdGroupStatus,Ad group state,adGroupState,AdGroupStatus,True,False,"UNKNOWN / unknown
ENABLED / enabled
PAUSED / paused
REMOVED / removed
",Attribute,Status of the ad group.
AdNetworkType1,Network,network,AdNetworkType1,True,False,"UNKNOWN / unknown
SEARCH / Search Network
CONTENT / Display Network
YOUTUBE_SEARCH / YouTube Search
YOUTUBE_WATCH / YouTube Videos
MIXED / Cross-network
",Segment,First level network type.
AdNetworkType2,Network (with search partners),networkWithSearchPartners,AdNetworkType2,True,False,"UNKNOWN / unknown
SEARCH / Google search
SEARCH_PARTNERS / Search partners
CONTENT / Display Network
YOUTUBE_SEARCH / YouTube Search
YOUTUBE_WATCH / YouTube Videos
MIXED / Cross-network
",Segment,Second level network type (includes search partners).
AdvertisingChannelType,Advertising Channel,advertisingChannel,AdvertisingChannelType,True,False,"UNKNOWN / Unknown
SEARCH / Search
DISPLAY / Display
SHOPPING / Shopping
VIDEO / Video
MULTI_CHANNEL / Multi Channel
EXPRESS / Express
",Attribute,Primary serving target for ads in the campaign.
AllConversions,All conv.,allConv,Double,True,False,,Metric,"Best estimate of the total number of conversions that AdWords drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AverageCost,Avg. Cost,avgCost,Money,True,False,,Metric,"The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
AverageCpc,Avg. CPC,avgCPC,Money,True,False,,Metric,"The total cost of all clicks divided by the total number of clicks received.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
AverageCpe,Avg. CPE,avgCPE,Double,True,False,,Metric,"The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AverageCpm,Avg. CPM,avgCPM,Money,True,False,,Metric,"Average Cost-per-thousand impressions (CPM).
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
AverageCpv,Avg. CPV,avgCPV,Double,True,False,,Metric,"The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
AveragePosition,Avg. position,avgPosition,Double,True,False,,Metric,"Your ad's position relative to those of other advertisers.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
CampaignId,Campaign ID,campaignID,Long,True,False,,Attribute,The ID of the Campaign.
CampaignName,Campaign,campaign,String,True,False,,Attribute,The name of the Campaign.
CampaignStatus,Campaign state,campaignState,CampaignStatus,True,False,"UNKNOWN / unknown
ENABLED / enabled
PAUSED / paused
REMOVED / removed
",Attribute,The status of the Campaign.
Clicks,Clicks,clicks,Long,True,False,,Metric,The number of clicks.
ClickType,Click type,clickType,ClickType,True,False,"URL_CLICKS / Headline
CALLS / Phone calls
OTHER / Other
PRODUCT_EXTENSION_CLICKS / Product plusbox offer
SITELINKS / Sitelink
PRODUCT_LISTING_AD_CLICKS / Shopping ad - Standard
GET_DIRECTIONS / Driving direction
OFFER_PRINTS / Print offer
BREADCRUMBS / Breadcrumbs
CALL_TRACKING / Manually dialed phone calls
MOBILE_CALL_TRACKING / Mobile phone calls
LOCATION_EXPANSION / Get location details
STORE_LOCATOR / Show nearby locations
PRODUCT_LISTING_AD_LOCAL / Shopping ad - Local
APP_DEEPLINK / App engagement ad deep link
PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL / Shopping ad - MultiChannel Local
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE / Shopping ad - MultiChannel Online
PRODUCT_LISTING_ADS_COUPON / Shopping ad - Coupon
PRODUCT_LISTING_AD_TRANSACTABLE / Shopping ad - Sell on Google
PRODUCT_AD_APP_DEEPLINK / Shopping ad - App Deeplink
SHOWCASE_AD_CATEGORY_LINK / Shopping - Showcase - Category
SHOWCASE_AD_LOCAL_STOREFRONT_LINK / Shopping - Showcase - Local storefront
SHOWCASE_AD_ONLINE_PRODUCT_LINK / Shopping - Showcase - Online product
SHOWCASE_AD_LOCAL_PRODUCT_LINK / Shopping - Showcase - Local product
PRICE_EXTENSION / Price Extension
VIDEO_WEBSITE_CLICKS / Website
VIDEO_CALL_TO_ACTION_CLICKS / Call-to-Action overlay
VIDEO_APP_STORE_CLICKS / App store
VIDEO_CARD_ACTION_HEADLINE_CLICKS / Cards
VIDEO_END_CAP_CLICKS / End cap
CLICK_ON_ENGAGEMENT_AD / Click on engagement ad
LOCATION_FORMAT_MAP / Map
LOCATION_FORMAT_LANDING_PAGE / Go to landing page
LOCATION_FORMAT_STORE_INFO / Go to store info
LOCATION_FORMAT_DIRECTIONS / Directions
LOCATION_FORMAT_CALL / Call
LOCATION_FORMAT_TEXT / Text
LOCATION_FORMAT_IMAGE / Image(s)
BROADBAND_PLAN / Broadband Plan
WIRELESS_PLAN / Wireless Plan
VISUAL_SITELINKS / Visual Sitelinks
PROMOTION_EXTENSION / Promotion Extension
SWIPEABLE_GALLERY_AD_HEADLINE / Ad Headline
SWIPEABLE_GALLERY_AD_SWIPES / Swipes
SWIPEABLE_GALLERY_AD_SEE_MORE / See More
SWIPEABLE_GALLERY_AD_SITELINK_ONE / Sitelink 1
SWIPEABLE_GALLERY_AD_SITELINK_TWO / Sitelink 2
SWIPEABLE_GALLERY_AD_SITELINK_THREE / Sitelink 3
SWIPEABLE_GALLERY_AD_SITELINK_FOUR / Sitelink 4
SWIPEABLE_GALLERY_AD_SITELINK_FIVE / Sitelink 5
UNKNOWN / unknown
",Segment,"Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns."
ConversionRate,Conv. rate,convRate,Double,True,False,,Metric,"The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Conversions,Conversions,conversions,Double,True,False,,Metric,"The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
ConversionValue,Total conv. value,totalConvValue,Double,True,False,,Metric,"The sum of conversion values for all conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Cost,Cost,cost,Money,True,False,,Metric,"The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
CostPerConversion,Cost / conv.,costConv,Money,True,False,,Metric,"The Cost attributable to conversion-tracked clicks divided by the number of conversions
Values can be one of: a) a money amount in micros, b) ""auto: x"" or ""auto"" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) ""--"" if this field is a bid and no bid applies to the row."
CrossDeviceConversions,Cross-device conv.,crossDeviceConv,Double,True,False,,Metric,"Conversions from when a customer clicks on an AdWords ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Ctr,CTR,ctr,Double,True,False,,Metric,"The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Date,Day,day,Date,True,False,,Segment,The date formatted as yyyy-MM-dd.
DayOfWeek,Day of week,dayOfWeek,DayOfWeek,True,False,"MONDAY / Monday
TUESDAY / Tuesday
WEDNESDAY / Wednesday
THURSDAY / Thursday
FRIDAY / Friday
SATURDAY / Saturday
SUNDAY / Sunday
",Segment,"The name of the day of the week, e.g., ""Monday""."
Device,Device,device,DeviceType,True,False,"UNKNOWN / Other
DESKTOP / Computers
HIGH_END_MOBILE / Mobile devices with full browsers
TABLET / Tablets with full browsers
",Segment,"Device type where the impression was shown.</br></br><i>* <strong>Note:</strong> CONNECTED_TV will be available on January 8, 2019. See <a href='http://ads-developers.googleblog.com/2018/12/connected-tv-device-targeting-reporting.html'>our blog</a> for more details.</i>"
EngagementRate,Engagement rate,engagementRate,Double,True,False,,Metric,"How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Engagements,Engagements,engagements,Long,True,False,,Metric,"The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics."
ExpandedFinalUrlString,Expanded landing page,expandedLandingPage,String,True,False,,Attribute,The final URL with ValueTrack parameters replaced with their final rendered values.
Impressions,Impressions,impressions,Long,True,False,,Metric,Count of how often your ad has appeared on a search results page or website on the Google Network.
InteractionRate,Interaction Rate,interactionRate,Double,True,False,,Metric,"How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Interactions,Interactions,interactions,Long,True,False,,Metric,"The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on."
InteractionTypes,Interaction Types,interactionTypes,EnumSet,True,False,,Metric,"The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns."
Month,Month,month,String,True,False,,Segment,"The first day of the month, formatted as yyyy-MM-dd."
MonthOfYear,Month of Year,monthOfYear,MonthOfYear,True,False,"JANUARY / January
FEBRUARY / February
MARCH / March
APRIL / April
MAY / May
JUNE / June
JULY / July
AUGUST / August
SEPTEMBER / September
OCTOBER / October
NOVEMBER / November
DECEMBER / December
",Segment,"The name of the month of the year, e.g., ""December""."
PercentageMobileFriendlyClicks,Mobile-friendly click rate,mobileFriendlyClickRate,Double,True,False,,Metric,"The percentage of mobile clicks that go to a mobile-friendly page.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
PercentageValidAcceleratedMobilePagesClicks,Valid AMP click rate,validAMPClickRate,Double,True,False,,Metric,"The percentage of ad clicks to AMP (accelerated mobile pages) landing pages that reach a valid AMP page.
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
Quarter,Quarter,quarter,String,True,False,,Segment,"The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01."
Slot,Top vs. Other,topVsOther,Slot,True,False,"SearchRhs / Google search: Side
SearchTop / Google search: Top
SearchOther / Google search: Other
Content / Google Display Network
AfsTop / Search partners: Top
AfsOther / Search partners: Other
Mixed / Cross-network
Unknown / 
",Segment,The position of the Ad.
SpeedScore,Mobile speed score,mobileSpeedScore,Long,True,False,,Metric,"A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being fastest."
UnexpandedFinalUrlString,Landing page,landingPage,String,True,False,,Attribute,The final URL with ValueTrack parameter templates left in place.
ValuePerConversion,Value / conv.,valueConv,Double,True,False,,Metric,"The total value of your conversions divided by the total number of conversions. This field is formatted with dot (""."") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoViewRate,View rate,viewRate,Double,True,False,,Metric,"The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as ""x.xx%"".
To prevent calculation accuracy issues, fields whose data type is <code>Double</code> can be used <em>only</em> with the following operators in predicates: <code>LESS_THAN</code> or <code>GREATER_THAN</code>. This is also true for <a href='/adwords/api/docs/guides/awql'>AWQL</a>: <em>Only</em> the operators <code>&lt;</code> and <code>&gt;</code> are allowed in the <code>WHERE</code> clause."
VideoViews,Views,views,Long,True,False,,Metric,The number of times your video ads were viewed.
Week,Week,week,String,True,False,,Segment,"The date for the Monday of the week, formatted as yyyy-MM-dd."
Year,Year,year,Integer,True,False,,Segment,"The year, formatted as yyyy."
