R: Projecting Customer Retention Based on Fader and Hardie Probability Models

# Projecting Customer Retention Based on Fader and Hardie Probability Models

## Documentation for package ‘foretell’ version 0.2.0

- DESCRIPTION file
- Package README

## Help Pages

BdW | Beta discrete Weibull (BdW) Model for Projecting Customer Retention.
BG | Beta Geometric (BG) Model for Projecting Customer Retention.
customer_retention | Observed % Customers Surviving at Least 0-12 Years
exltrend | Excel based trendlines for projecting customer retention.
LCW | Latent Class Weibull (LCW) Model for Projecting Customer Retention
persistency_data | Drug persistency (retention) rates by different therapeutic class.