# CITRUS - Customer Intelligence Tool for Rapid Understandable Segmentation

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## Overview  

Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. **CITRUS** is a package developed by Peak to provide easy and understandable segmentation utilities. Full documentation <https://peak-ai.github.io/CITRUS/> 


## Install the latest release

```r
install.packages("devtools")
devtools::install_github("peak-ai/citrus")
```
